Which country has the most confident digital marketers? Australia vs. rest of the world

Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey conducted by IAB Australia. 

36 per cent of Australian marketers are “completely confident” in executing their digital marketing campaigns, compared to 33 per cent worldwide. Over in the US, only 21 per cent of digital marketers said they were confident in their abilities.

Australians were also the most motivated, with 80 percent of respondents saying they are very motivated to learn more about digital marketing, compared to 69 per cent in the UK and 70 per cent in the US.

Australia also ranked more confident in delivering Mobile Marketing than the UK (31% feeling “completely confident” in Australia vs 21% in the UK).

The biggest barriers for growing their organisation’s digital business were perceived as the lack of digital experts, lack of client understanding on digital and a general lack of digital knowledge in the organisation. Looking at the future, Digital & Integrated Strategy, Content Strategy and Measurement & Analytics were seen as the most important digital areas for future development within the Australian organisations.

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