Who are the winners and losers of Interbrand's brand value survey?

Apple and Google have become the only two companies to have a brand value of more than $100bn, with Apple having secured its spot as the world’s most valuable brand at $118.9bn, a 21 per cent year-on-year increase, according to brand consultancy Interbrand. Google trailed its tech rival with $107bn valuation, a 15 per cent jump.

Facebook emerged as one of the biggest gainers with an 86 per cent increase in valuation giving it a ranking of 29. The social network’s brand has been buoyed by its fast-growing mobile ad business and more targeted advertising offering despite being criticised earlier this year for running a psychological study of users in secret.

Nokia was the biggest loser, seeing its brand value slide 44 per cent to 98 on the rankings with a valuation of $4bn. The brand has suffered as a result of a difficult integration of its phone business into Microsoft, which was acquired last year.

Interbrand’s list is compiled by analysing the brand’s financial performance, its cultural influence, and its ability to command a premium price.