Why social platform diversity is important (Infographic)
By 2014, an impressive 92% of internet users aged 16-64 said that they had an account on at least one of the 40 distinct social networks. This means your brand should be using all of them.
New research from GlobalWebIndex reveals that:
By 2014, an impressive 92% of internet users aged 16-64 said that they had an account on at least one of the 40 distinct social networks. People don’t just limit themselves to one platform, though; on average, online adults now have accounts on 5.07 networks (rising to 5.9 among 16-24s).
This means that you need to get your brand out there! Having a presence on several social media channels allows you to connect with prospects and customers from all walks of life.
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