World Cup Roundup #1

There’s much digital excitement afoot today, the first day of the World Cup soccer tournament. A few tidbits to accompany my earlier story.

• Google is honoring the occasion with one of its signature front page “doodles.” It’s also using its front page to offer users the chance to add a World Cup module (by SI.com) on their Google personalized home pages. SEW blog covers what the search world is doing.
  
• After the earlier news story, someone from Univision.com pinged me to chide me for the “gaping hole” in our coverage. Yes, I’d focused on English-language offerings, but Univision.com claims it’ll be home to the largest World Cup Spanish online audience. It’ll stream near-live highlights and is working with Verizon VCAST to stream highlights to subscribers’ mobile phones. Other mobile offerings will be distributed via T-Mobile.
  
• Lycos is taking a very different tack, offering “all of the craziness and none of the scores” — basically focusing on the cultural aspect of the event, rather than the games — on a video channel.