Xiaomi sets Guinness Word Record with 2m smartphone sales in one day

Chinese smartphone manufacturer Xiaomi has set a Guinness World Record for selling the most smartphones ever in 24 hours: 2.11 million units, making $255 million in sales.

Chinese smartphone manufacturer Xiaomi has set a Guinness World Record for selling the most smartphones ever in 24 hours: 2.11 million units, making $255 million in sales.

Excessive sales were made as part of a major flash-sale initiative on the company’s Mi.com website. Xiaomi occasionally puts out-of-stock items for sale online at a discount for a limited time only.

As Mashable makes clear, While the record qualifies for breaking numbers on a “single online platform,” Apple reportedly sold 10 million iPhones following the iPhone 6 and iPhone 6 Plus weekend in September. Of course, Apple.com isn’t the only place to purchase its smartphones (you can buy them at its retail locations and through wireless carriers), so that is probably how Xiaomi snuck in with the feat.

The International Data Corporation listsXiaomi as occupying 4.4% of smartphone market share in the fourth quarter of 2014, behind Huawei (6.3%), Motorola/Lenovo (6.5%), Apple (19.7%) and Samsung (19.9%).

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