Yahoo received antitrust approval to acquire BlueLithium, a performance-based behavioral targeting network, according to a published report. The Federal Trade Commission determined the $300 million deal , announced Sept
Yahoo received antitrust approval to acquire BlueLithium, a performance-based behavioral targeting network, according to a published report.
The Federal Trade Commission determined the $300 million deal, announced Sept. 4, posed no antitrust concerns, Reuters reported Wednesday. BlueLithium, based in San Jose, CA, said it’s the fifth largest ad network in the United States.
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