Yahoo! Hires Business Chief for Media Group
Longtime Fox executive hopes to develop new economic models and deal structures for online content.
Longtime Fox executive hopes to develop new economic models and deal structures for online content.
Yahoo has lured aboard longtime Fox Broadcasting executive Ira Kurgan to head all business operations within the portal’s media group. As chief business officer, he’ll oversee deal making, partnerships and strategic alliances for Yahoo’s content channels, most of which are supported by advertising revenue.
Kurgan, who will report to media group head Lloyd Braun, is currently president of network business operations at Fox, having been with the network for 17 years. He’ll transition to Yahoo over the next several months, a portal spokesperson said.
Kurgan’s joining Yahoo adds to the portal’s arsenal of traditional media heavy hitters. Braun hails from ABC Entertainment Television, and CEO Terry Semel was co-chairman of Time Warner’s movie and music division before he joined Yahoo in 2001.
“Securing a talent like Ira was a critical priority for us,” said Braun. “There is no better deal maker, and he is widely respected as having one of the most fertile business minds in the media industry.”
Kurgan said he’s pleased to join a company with “huge growth potential,” adding he looks forward to employing his deal making experience to determine new economic models and deal structures for online content.
Before working at Fox, Kurgan was employed as director of business affairs at CBS Broadcasting. He’s also worked at United Artists Pictures and at several law firms.
Last month, the company bolstered the content side of its media group by hiring Scott Moore, MSN’s general manager of programming, to be VP of content operations.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.