Yahoo! Local, YellowPages.com Partner
The newly-relaunched IYP player gets new distribution.
The newly-relaunched IYP player gets new distribution.
Advertisers on YellowPages.com will soon have their listings distributed on Yahoo Local and Yellow Pages, the two companies are expected to announce today.
Under the terms of the deal — financial details of which were not disclosed — YellowPages.com advertising will appear on the two Yahoo properties and be identified as sponsored listings. It’s not clear whether the ads will be interspersed with Yahoo Search Marketing’s own listings or whether they will appear in a different location.
“Yahoo’s large and loyal user base, as well as a strong brand as a leading Internet company, brings significant value and benefit to YellowPages.com advertisers,” said Charles Stubbs, president and CEO of YellowPages.com, in a statement.
YellowPages.com, which recently re-launched, is a joint venture of AT&T Yellow Pages and BellSouth Advertising and Publishing. The company represents the telcos’ most committed effort to compete against standalone Internet search players in the local market. Besides the distribution deal with Yahoo, YellowPages.com ads are distributed to Switchboard and AOL Yellow Pages.
The company is expected to launch a cross-media ad campaign this quarter with a budget in the “tens of millions,” according to a company executive. Austin, Tex.-based GSD&M was tapped in August to handle the business.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.