Yahoo! Trying to Build Network

Yahoo! appears to be stepping up recruiting for its contextual network. In my inbox this morning:

Recently we extended an invitation to you to join the exclusive beta release of our new Yahoo! Publisher Network self-serve platform, which provides small- and medium-sized web publishers with easy access to Yahoo! advertising and content.

We have not yet received your application, but we don’t want you to miss the opportunity to participate in the beta program. There are several new tools and services planned for the new Yahoo! Publisher Network self-serve platform, and when you become a member of the beta program you’ll:

•Display relevant text ads on content pages of your Web site and earn revenue from qualified clicks to your site’s featured text ads.
•Have the option of transferring your Yahoo! Publisher Network earnings to your Yahoo! Search Marketing accounts online to pay for clicks on your listings.
•Help shape what Yahoo! offers to the online web publisher community.
•Be the first to take advantage of new Yahoo! publisher tools, services and programs as they become available.

…Don’t delay–your invitation will expire seven days from this reminder email. We’re looking forward to working with you to build a strong and successful community through the Yahoo! Publisher Network.

Sincerely,

The Yahoo! Publisher Network Team