yesmail.com to Integrate AdTools Applications

Permission email marketing company yesmail.com signed a deal with AdTools Inc. to integrate its ice9 multimedia technology, featuring DeskShop, into YesMail’s direct email products.

As a result, yesmail said it will be able to provide marketers the ability to deliver rich media messages that allow recipients to browse, select and place products into a shopping cart off-line, prior to linking to the marketer’s Web site for final purchase.

“With AdTools, yesmail.com is utilizing leading interactive technology to take e-commerce via permission email to the next level,” said Dave Tolmie, CEO of yesmail.com. Financial arrangements between the companies were not disclosed.

AdTools’ ice9 product line delivers an interactive multimedia brochure that incorporates graphics, animation and digital sound within a self-executable file, requiring no plug-ins or installations to open or view. ice9 allows the end user to sign up or shop for products and services directly from the desktop.

yesmail will also utilize AdTools’ MessageMates technology — emailable windowless desktop cartoons. New YesMail products created with these technologies can be easily passed along, giving messages “continued life” and increasing the overall reach for marketers. These messages can also be tracked through pass-along and integrated into a single yesmail.com report with initial click through and Web site conversion data.

The companies will also integrate AdTools’ tracking technology with yesmail’s eTrack software. This improved tracking will allow yesmail to capture and analyze new data and integrate it into its reports.