According to a new survey created by Mashable and Statistica that analyses each of the age groups visiting the main social media sites, Facebook users come in all shapes, sizes and ages, with Twitter attracting younger audiences and LinkedIn appealing to older professionals.
According to a new survey created by Mashable and Statistica that analyses each of the age groups visiting the main social media sites, Facebook users come in all shapes, sizes and ages, with Twitter attracting younger audiences and LinkedIn appealing to older professionals.
Illustrating the age structure of social networks in the United States, the chart reveals that half of Twitter’s unique visitors in October 2013 were younger than 35 years, while two thirds of LinkedIn’s users were older than 35. After the age of about 44, Facebook usage starts to outpace Twitter usage, but generally Zuckerberg’s site is universally used by all age groups.
The data will provide a handy insight for many brands looking to appeal to a particular age range through social media, highlighting where exactly they should concentrate the bulk of their efforts.
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[…] According to a new survey created by Mashable and Statistica that analyses each of the age groups visiting the main social media sites, Facebook users come in all shapes, sizes and ages, with Twitter attracting younger audiences and LinkedIn… […]