Zefer Sacks Some U.K. Staff

The I-shop is cutting jobs in its London office on slowing business from the U.K. and Europe.

Zefer, a Cambridge, Mass., Internet consulting firm, is cutting jobs in its London office on slowing business from the United Kingdom and Europe.

The London office “was built at a time when demand was different than it was today,” said Zefer spokeswoman Sara Buda. “So like any smart business, we’ve scaled back.”

Nine employees will remain in London, Buda said. According to the company’s Web site, at least 19 people worked there — five consultants who opened the office in Oct. 1999, and another 14 technical staffers lured from a British Internet service provider six months later.

The London office, the company’s only overseas presence, works with financial service, oil and industrial clients, Buda said. She declined to name specific clients, citing confidentiality agreements, but stressed that Zefer has no plans to close its London office.

When asked if the London layoffs were a harbinger of workforce reductions in U.S., Buda said, “We’re not commenting on that right now.” Company-wide, Zefer employs nearly 800 people, including about 250 in Boston. It also has offices in Chicago, New York, Pittsburgh and San Francisco.

The London cuts are the latest setback for Zefer, which canceled two IPO tries last year. The company has raised approximately $120 million in financing, principally from GTCR Golder Rauner, a Chicago private equity firm.

Buda said Zefer has a strong cash position and continues to improve revenue figures.

Job cuts have become commonplace in the sector. In the last six months, firms with strong Boston ties, including Viant, Sapient and iXL, have laid off hundreds of employees as their hiring outpaced workflow.

Colin C. Haley is managing editor at boston.internet.com.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource