Zip2 Will Offer WhoWhere? Applications

WhoWhere? Inc. , a provider of free Web- based communication and collaboration applications, formed a partnership with Zip2 Corp. , a provider of ad-backed city guidesto media companies.

WhoWhere? Inc., a provider of free Web- based communication and collaboration applications, formed a partnership with Zip2 Corp., a provider of ad-backed city guides to media companies.

Mountain View, CA-based WhoWhere’s free Web-based email and directories will be offered by Zip2 to its network of more than 160 media companies. Financial terms of the deal were not disclosed.

The New York Times Electronic Media Company’s new Web site, New York Today is the first site to adopt Zip2’s city guide platform that includes the WhoWhere? apps.

“We are providing a city guide platform that will help newspapers become a daily online destination for their audiences and WhoWhere’s Web-based applications are an important part of that offering,” said Elon Musk, founder and executive vice president of Zip2. “The suite of applications that Zip2 and WhoWhere provide will strengthen a newspapers online effort by adding core features to their Web sites without costly development time and maintenance worries.”

Another component to the agreement calls for a link swap. WhoWhere will add a link on its homepage to Zip2’s Maps and Directions and Zip2 will place a link to WhoWhere’s email address, residential phone and address directories on its home page.

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