1 Day to Go: eTail London Kicks Off Tomorrow
The countdown is almost over — what to watch at eTail
Sophie Bruxner-Randall
June 23, 2025
Hi there,
eTail London 2025 kicks off tomorrow — and the stage is set for one of retail’s most pivotal events of the year.
Whether you're looking to benchmark strategy, meet partners, or soak up new ideas, this year’s agenda is packed. Here’s what we’ll be watching — and a few last tips before you hit the floor.
Tomorrow’s Watchlist
Keynote Fireside Chat: Future-Proof E-commerce: Leveraging Emerging Tech for Long-Term Resilience
Garima Singh, IKEA
Keynote Fireside Chat: AI in Action — Why, When, and How?
Donna Bedford, Lenovo
Innovation Lab #1: Building the Digital Infrastructure for Omnichannel Success
Andrew Xeni, Nobody’s Child
Industry Outlook: Decoding the Digital Native: Consumer Trends Shaping Retail in 2025 and Beyond
Marija Milasevic, Euromonitor
Keynote Panel: How Great Brands Become Unicorns — Strategies for Exponential Growth in Retail
Leaders from Dr. Martens, Wolf and Badger, AKT London, Notino
Track A: Empowering the Consumer with Human-Centric AI
Lenovo, Wolf and Badger
Track B: Breaking Barriers for Cross-Border Expansion in the Age of Unified Commerce
Jewelry Television, Michelle-Kenza
Keynote Featured Speaker: Achieving Iconic Brand Status — Building a Brand That Entertains the Consumer
Olivia Jenkins, D. Louise
Keynote Featured Author: Brand Redemption — Building a Legacy Brand that Stands the Test of Time
Gianfranco Cuzziol, CRM & Personalisation Expert, Former Dr. Martens & Aesop
Networking Cocktail Reception + Book Signing
Close out Day 1 with drinks and new connections.
Full agenda here: eTail London Programme
eTail London Survival Tips
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Plan ahead: Use the eTail app to map out your top sessions and build in time for networking.
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Stay flexible: Great hallway conversations often happen between scheduled sessions — leave space for spontaneity.
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Charge up: Bring a portable charger — you’ll want your phone powered for notes, photos, and new connections.
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Hydrate + fuel: Keep water and snacks handy. Long days, lots of walking, and few convenient breaks.
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Engage beyond the stage: The expo hall and lounges are full of opportunities to spot trends and meet partners.
Fospha: Your Measurement Edge
As retail brands double down on social commerce and retail media, the challenge is proving what worked.
That’s where Fospha comes in — offering full-funnel measurement to connect upper-funnel engagement to real-world sales across platforms like TikTok, Meta, Amazon, and beyond.
One unified view. One simple metric: Unified ROAS.
Chat with ClickZ on the ground
We’ll be reporting live from eTail — capturing big trends, standout speakers, and what’s next for retail.
Got a POV, innovation, or success story to share? We’d love to hear it.
Like what you’re seeing?
See you on the floor tomorrow at eTail London 2025!
Unofficially eTail London Team
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