Amazon crowned most social brand on top 50 list

Amazon has beaten off big brands such as Facebook, MTV and Google to be crowned the most social brand in Klout’s annual league table.

Microsoft came in a close second, followed by MTV, Google and Facebook. Companies social credentials were ranked using data from the Interbrand 2014 Best Global Brands Report and corresponding Klout scores.

Katy Keim, CMO of Klout owner Lithium, said: “The Klout 50 salutes those brands that know social is part of their consumer’s everyday life and for effectively connecting and sharing experiences with them.

“However, this is also a wake up call for the brands that are not on the list to understand that without social they lose.”

Take a look at the entire top 50, with Klout scores, below:

1.)  Amazon 98.86
2.)  Microsoft 98.85
3.)  MTV 98.32
4.)  Google 98.04
5.)  Facebook 97.94
6.)  Intel 95.94
7.)  Nintendo 95.04
8.)  McDonald’s 94.74
9.)  Ebay 93.82
10.)  Ford 93.19
11.)  Sony 93.06
12.)  HP 92.38
13.)  Chevrolet 92.36
14.)  Coca-Cola 91.99
15.)  Thomson Reuters 91.89
16.)  General Electric 91.37
17.)  Nike 91.22
18.)  Honda 90.94
19.)  Pizza Hut 90.94
20.)  Audi 90.75
21.)  Adidas 90.00
22.)  Adobe 89.90
23.)  Nokia 89.84
24.)  Goldman Sachs 89.67
25.)  Tiffany and Co 89.60
26.)  Budweiser 89.56
27.)  Porsche 89.22
28.)  Apple (AppStore) 89.19
29.)  Shell 88.94
30.)  Pepsi 88.80
31.)  SAP 88.59
32.)  American Express 88.50
33.)  Louis Vuitton 87.76
34.)  MasterCard 87.42
35.)  Oracle 87.14
36.)  Gucci 86.75
37.)  Morgan Stanley 86.65
38.)  Burberry 86.04
39.)  Accenture 86.01
40.)  Caterpillar Inc 85.27
41.)  3M 85.20
42.)  John Deere 83.53
43.)  Starbucks 83.51
44.)  Sprite 83.22
45.)  Gillette 83.03
46.)  Zara 83.02
47.)  Heineken 82.81
48.)  Gap 82.76
49.)  Disney 82.39
50.)  KFC 81.76