Hot this week: #Swiftmas, interactive London and YouTube
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we suggest that Taylor Swift has more to offer the marketing world than love stories, we reveal YouTube’s top agencies of 2014 and showcase plans that will see London become the premier location for interactive outdoor advertising.
TAYLOR SWIFT: The new social marketing model?
Apart from her infuriatingly catchy pop melodies, with a vague (if forgotten) connection to American country, what else can the red-lipped pop princess offer the world?
INSIGHT: YouTube reveals top agencies of 2014
YouTube has recognised the talent behind the ads, crowning Wieden + Kennedy the top creative agency of 2014, with Mindshare getting gold for top media agency.
INFOGRAPHIC: How does Google work?
Google is the internet’s supreme domain. Many of us use it every day, many of us use it hundreds of times a day and many professionals forge a career out of its endless reserves. Ever wondered how it really works?
INSIGHT: London to become “most advanced” interactive ad environment
Clear Channel, one of the world’s largest outdoor ad companies, claims that its assets will be “greatly digitised” in the near-future as technology propels advertising down exciting new avenues.
CAMPAIGN: 5 campaigns that won in 2014
As another year expires, which adverts cling fondly to the recesses of your marketing brain? The integration of social media continues to drive the success of campaigns – from inception to circulation – but which ads have made our final cut?
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