Hot this week: Retailing programmatic, cold calling and amplifying social

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an exclusive interview with MediaMath’s Edwin Lee exploring programmatic’s retail future, we ask whether the end of cold calling is a precursor to the decline of traditional marketing and much more essential digital news.

 

INTERVIEW: Retailing programmatic: What you need to know

Extending our focus on programmatic, we asked expert Edwin Lee, VP of Strategic Accounts at MediaMath, his views on the industry’s favourite buzzword and how its influence will affect retail.

 

 

INSIGHT: Could the death of cold calling spell the end for traditional marketing?

Companies behind cold calling could face fines of up to £500,000 under changes to the law being made by the government. Will the government’s move prompt an industry-wide reaction; are marketers quivering in their loafers at the news?

 

 

INFOGRAPHIC: How to amplify your brand’s visual voice on social

With a plethora of social tools consuming consumers, standing out can be tricky. It’s never been more important to dazzle users’ attention spans into submission as marketers look for more measurable results. If your brand image needs a social buff – take a look at this!

 

SPURS VS CHELSEA: Fans to light up Wembley arch with Twitter power 

Thanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cup Final  on Sunday, marking the first time the iconic arch will be used in such a way.

 

 

INSIGHT: Oscars scoop ad premium over Super Bowl despite record low audience

The gold-encrusted advertising premium of the film industry’s premier event comes attached with a golden price tag, a Forbes report proves – but why?