A new report by Econsultancy and Lynchpin has revealed that 50% of companies are failing to implement successful online measurement strategies because of a lack of resources and budget.
A new report by Econsultancy and Lynchpin has revealed that 50% of companies are failing to implement successful online measurement strategies because of a lack of resources and budget.
This is the second time in two years that a lack of funding has been named as the main reason for the failure, with a lack of co-ordination and lack of strategy coming in at second, identified by 25% of those questioned.
Nearly 900 digital marketing professionals were questioned for the Online Measurement and Strategy Report, which took place between April and May 2013.
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