Adobe's $17B Subscription Strategy

PLUS: Did OpenAI make a mistake with Sora?

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

3️⃣Holiday shopping trends brands should expect

PLUS: Top holiday ad hits

Scaling Marketing with AI: Insights from Atera's New CMO Nir Elharar

Are You Measuring What Really Matters This Black Friday?

Expert strategies and benchmarks for your BFCM success

Wicked Fever Sparks Brand Creativity

From nail polish to lattes, brands found enchanting ways to ride the Wicked wave and connect with fans

CMO leadership vision 2025

PLUS: Adam Driver’s dramatic Amazon product review

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Fashion marketing is missing its most valuable customer

PLUS: More industry-specific insights from us!

Lessons from the campaign trail

Is Fashion Marketing Missing Its Most Valuable Customer?

While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.

CMOs feel unprepared as duties pile up

PLUS: 99% of B2B ads on LinkedIn are terrible...