Car brands are under pressure to adapt to the online digital revolution, after a new poll by Google has revealed that a large number of car buyers are using digital resources when making their mind up about whether or not to make a purchase.
Car brands are under pressure to adapt to the online digital revolution, after a new poll by Google has revealed that a large number of car buyers are using digital resources when making their mind up about whether or not to make a purchase.
As reported by The Drum, Google’s latest annual gearshift report, set to be released during the Frankfurt Motor Show this week, saw Ford top the chart of most bought car brand in the UK.
The report reveals that over 70% of those looking to purchase cars use online search engines whilst researching. As well as this, it seems online videos are more popular with new car buyers than used car buyers, with the former watching twice as many as the latter.
A Google spokesperson commented: “It is becoming increasingly important for companies to reach consumers across devices and offer them advertising that matches their context: their location, the time of day and the device they are using.
“Someone searching for a car on a smartphone within a certain radius of a showroom and within opening hours should get a different ad than someone doing the same search on a laptop or tablet in the evening at home. In the first case, an offer with a single-click navigation to the nearest showroom would be more suitable. But in the latter case, a link towards a test-drive website with video content could suit better.”
The increasingly popularity of smartphones and tablet devices means a rise in those viewing cars whilst on-the-go, meaning now, more than ever, is the time to ensure sites are mobile-ready and provide customers with a rewarding and attractive search experience.
Leave a Reply
You must be logged in to post a comment.