Amazon.com reasserted its authority as the top online retailer among US home Internet users, according to PC Data Online. Despite rumors of its imminent demise online music retailer CDNow was the second most popular online retailer.
Amazon.com reasserted its authority as the top online retailer among US home Internet users, according to PC Data Online. Despite rumors of its imminent demise online music retailer CDNow was the second most popular online retailer.
The data for the Top 20 online retailers is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” on each Web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. The sample includes more than 120,000 home Internet users. Total home Internet users are estimated at approximately 74 million.
| Top 20 Web Retailers Among US Home Users March, 2000 |
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| March Rank |
Feb. Rank |
Web Site | Projected Buyers (000) |
Overall Reach (%) |
Unique Users (000) |
Buy Rate (%) |
|---|---|---|---|---|---|---|
| 1 | 2 | amazon.com | 1,101 | 21.9 | 14,812 | 7.4 |
| 2 | 1 | cdnow.com | 682 | 9.9% | 6,654 | 9.4 |
| 3 | 4 | ticketmaster.com | 519 | 6.3% | 4,223 | 12.3 |
| 4 | 5 | barnesandnoble.com | 362 | 8.0 | 5,401 | 6.7 |
| 5 | 7 | buy.com | 309 | 3.5 | 2,378 | 13.0 |
| 6 | 9 | iprint.com | 297 | 5.7 | 3,865 | 7.7 |
| 7 | 6 | drugstore.com | 252 | 2.7 | 1,853 | 13.6 |
| 8 | 11 | mothernature.com | 227 | 3.6 | 2,434 | 9.3 |
| 9 | * | jcpenney.com | 225 | 2.9 | 1,973 | 11.4 |
| 10 | 17 | netflix.com | 182 | 1.4 | 919 | 19.8 |
| 11 | 14 | yahoo.com | 182 | 58.6 | 39,569 | 0.5 |
| 12 | 18 | pets.com | 179 | 2.6 | 1,731 | 10.3 |
| 13 | 30 | enews.com | 150 | 5.0 | 3,395 | 4.4 |
| 14 | 15 | gateway.com | 138 | 3.2 | 2,160 | 6.4 |
| 15 | 22 | qvc.com | 128 | 2.0 | 1,335 | 9.6 |
| 16 | * | fingerhut.com | 121 | 1.7 | 1,116 | 10.9 |
| 17 | 19 | planetrx.com | 121 | 2.6 | 1,733 | 7.0 |
| 18 | 3 | americangreetings.com | 102 | 15.1 | 10,169 | 1.0 |
| 19 | 10 | egghead.com | 91 | 2.8 | 1,858 | 4.9 |
| 20 | 35 | eToys.com | 86 | 2.9 | 1,963 | 4.4 |
| * Did not appear on previous month’s list. Source: PC Data Online |
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