Financial Sites Grab Workers

The number of unique visitors to financial Web sites and online properties among Internet users at work increased 37 percent from December of 1998 to March of 1999, according to Media Metrix.

Look at the tables: •Top Financial Sites at Home and Work •Stickiest Financial Sites at Home and Work

Internet users spent nearly 70 percent more time visiting financial sites from work than home in March of 1999 (37.7 minutes at home versus 63.9 minutes at work). The amount of time spent on the top 10 financial Web sites and online properties at work increased nearly 60 percent on average.

Among the top 10 financial Web sites among Internet users at work, Motley Fool (fool.com) and E*Trade had the greatest increase in the number of unique visitors from December to March. Yahoo Finance and the Quicken Financial Network maintained their positions as the top two financial sites among Internet users at work during the first three months of 1999.

At-work users spent the most time on Stocksite.com in March, with an average of 4.4 hours per month — a 166 percent increase since December. Ragingbull.com and Thompsoninvest.net followed Stocksite as the stickiest financial sites in the first quarter of 1999, according to Media Metrix.

Among Internet users at home, AOL Personal Finance has consistently ranked as the most popular site over the first quarter, Media Metrix found. Overall, the number of unique visitors to financial sites by at home users increased 25 percent from December to March. The fastest growing financial sites among at-home users at Motley Fool (65 percent increase), MSN’s MoneyCentral (41 percent increase), and the Quicken Financial Network (38 percent increase).

The stickiest financial sites among at-home users in March was Datek.com, which Media Metrix said averaged 58.1 minutes over the month. Ragingbull.com had the largest increase in time spent among financial sites and online properties with a 91 percent increase.

Top Financial Sites at Work and Home by Unique Visitors
	Work				Home
		Unique Visitors (000s)				Unique Visitors (000s)
Rank	Site	At-Work 3/99	At-Work 12/98	Percent increase	Site	At-Home 3/99	At-Home 12/98	Percent increase	1.	Yahoo Finance	2,800	2,220	26%	AOL Personal Finance	8,436	6,522	29%	2.	Quicken Financial Network	2,008	1,230	63%	Yahoo Finance	3,580	2,852	26%	3.	AOL Personal Finance	1,720	1,200	43%	Quicken Financial Network	3,094	2,218	39%	4.	MSN MoneyCentral	1,157	683	69%	MSN MoneyCentral	1,422	1,009	41%	5.	CBS Marketwatch	891	740	20%	E*Trade	1,021	848	20%	6.	CNNfn.com	885	723	22%	CBS Marketwatch	909	727	25%	7.	E*Trade	744	357	108%	CNNfn.com	794	656	21%	8.	WSJ site	613	427	44%	Fool.com	668	406	65%	9.	Bloomberg.com	559	409	37%	Schwab.com	636	479	33%	10.	Fool.com	558	211	164%	Bloomberg.com	621	546	14%	Source: Media Metrix

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