Digital-coupons could improve email metrics and revenue

Coupon-snippers have evolved online, with the majority of US adults using digital coupons to sniff out a bargain.

Research, carried out by eMarketer,  found that around 55% of US adults will use digital coupons this year, with many scanning their email inbox’s in pursuit of a bargain.

According to an analysis of emails sent by Experian Marketing Services, CheetahMail clients that added coupons onto messages saw more success than those without.

Email campaigns integrated with coupons had a 34% higher unique click rate and a 14% higher unique open rate, suggesting that tending to a bargain-lovers needs stimulates clicks.

The research further indicated that coupon-littered emails increased transaction rates by 27% and increased the revenue per email for communications by 48%, higher than other promotional email strategies.

So, watering a coupon-lover’s thirst pays off with higher transaction rates and revenue, however learning to mix this g