Advertising Placements by Industry and Top Sponsored Links, April 2009
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, April 2009 | |||
|---|---|---|---|
| Industry | Total Impressions, April 2009 (M) | Change From Previous Month (%) | |
| Automotive | 7,072.9 | -9 | |
| Business-to-business | 4,088.6 | -8 | |
| Consumer goods | 10,842.3 | 3 | |
| Entertainment | 8,258.2 | -19 | |
| Financial services | 38,068.3 | 1 | |
| Hardware and electronics | 2,238.9 | -16 | |
| Health | 5,779.3 | -29 | |
| Public services | 6,109.8 | -24 | |
| Retail goods and services | 13,480.9 | -21 | |
| Software | 4,052.3 | -1 | |
| Telecommunications | 24,670.4 | -18 | |
| Travel | 8,660.5 | -23 | |
| Web media | 30,349.1 | -5 | |
| Total | 163,671.5 | -11 | |
| Source: Nielsen Online, 2009 | |||
| Top 25 Companies by Sponsored Link Impressions, April 2009 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, April 2009 (M) | ||||
| InterActiveCorp | 768.4 | ||||
| Research In Motion Ltd. | 662.2 | ||||
| eBay Inc. | 625.6 | ||||
| Yahoo Inc. | 451.3 | ||||
| Amazon.com Inc. | 363.9 | ||||
| Bank of America Corp. | 319.8 | ||||
| Infospace Inc. | 281.7 | ||||
| e-Unity Corp. | 249.0 | ||||
| Target Corp. | 238.4 | ||||
| The Hartford Financial Services Group Inc. | 233.6 | ||||
| Pacific Sunwear of California Inc. | 232.9 | ||||
| Pali Overnight Adventures | 213.8 | ||||
| Bottom Line Publications | 208.0 | ||||
| United Online Inc. | 200.5 | ||||
| Experian plc. | 192.7 | ||||
| ChnLove Holdings Ltd. | 191.3 | ||||
| The Restored Church of God | 189.4 | ||||
| Interchange Corp. | 186.8 | ||||
| PregnancyWeekly | 186.7 | ||||
| Mighty Net Inc. | 182.5 | ||||
| Microsoft Corp. | 178.3 | ||||
| The Motley Fool | 174.5 | ||||
| Zencon Technologies LLC | 173.3 | ||||
| Pilgrim Tours | 163.2 | ||||
| ShareBuilder Corp. | 157.8 | ||||
| Source: Nielsen Online, 2009 | |||||
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.
Definition of Terms
Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).
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