June's Top E-Tailers
Who were the Web's top e-tailers in June? Glad you asked. PC Data Online has released statistics showing who the Web's top e-tailers are, and these aren't just traffic stats.
Who were the Web's top e-tailers in June? Glad you asked. PC Data Online has released statistics showing who the Web's top e-tailers are, and these aren't just traffic stats.
More home PC users purchased at Amazon.com, Ticketmaster.com, and Buy.com than any other e-tail site in June, according to PC Data Online.
E-tail sites do not include shopping domains that provide free downloads, product reviews, or purchasing incentives such as a coupons.
Not surprisingly, PC Data Online found that buyers spent significantly more time and viewed more pages than those who did not make a purchase. At Amazon.com, purchasers spent 2 hours and 18 minutes at the site over the course of the month, whereas visitors who did not purchase any product averaged only 38 minutes on the site. At Ticketmaster.com, there was a more pronounced difference between buyers and browsers, as purchasers spent 7 hours and 27 minutes on the site, and non-purchasers spent just 23 minutes.
PC Data Online gathers this data through a proprietary software tool that tracks unique visitors and unique buyers on each Web site. Every visitor and buyer is counted only once, regardless of how many times the individual visits a site or buys from the site. PC Data Online’s sample includes 55,000 home users not using the America Online proprietary browser.
| Top 20 E-Tailers of June 1999 | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Average Page Views | Average Time Spent (hh:mm) |
||||||||
| Rank | Site | Projected No. of Purchasers (000) |
Reach (%) |
Unique Users (000) |
Purchase Rate (%) |
Purchaser | Non-Purchaser | Purchaser | Non-Purchaser |
| 1. | amazon.com | 562 | 14.7 | 6,463 | 8.7 | 67.3 | 25.3 | 2:18 | 0:38 |
| 2. | ticketmaster.com | 280 | 2.9 | 1,258 | 22.3 | 38.5 | 14.2 | 7:29 | 0:23 |
| 3. | buy.com | 273 | 3.3 | 1,441 | 18.9 | 71.5 | 24.6 | 1:54 | 0:43 |
| 4. | sony.com | 226 | 5.6 | 2,473 | 9.2 | 39.6 | 40.8 | 1:01 | 1:53 |
| 5. | mothernature.com | 196 | 2.6 | 1,162 | 16.9 | 45.2 | 17.8 | 0:33 | 0:25 |
| 6. | iprint.com | 174 | 1.9 | 826 | 21.1 | 108.1 | 60.9 | 1:57 | 0:40 |
| 7. | drugstore.com | 154 | 1.9 | 814 | 18.9 | 113.6 | 28.2 | 1:26 | 0:32 |
| 8. | hallmark.com | 153 | 1.1 | 486 | 31.4 | 35.8 | 19.0 | 0:44 | 1:50 |
| 9. | netmarket.com | 138 | 1.5 | 672 | 20.5 | 27.4 | 4.9 | 2:05 | 0:12 |
| 10. | cdnow.com | 116 | 7.5 | 3,288 | 3.5 | 84.2 | 29.0 | 2:18 | 0:54 |
| 11. | computers4sure.com | 104 | 1.2 | 526 | 19.8 | 11.1 | 7.0 | 0:10 | 0:09 |
| 12. | barnesandnoble.com | 101 | 5.3 | 2,307 | 4.4 | 66.0 | 11.4 | 1:27 | 0:14 |
| 13. | apple.com | 99 | 4.5 | 1,983 | 5.0 | 24.8 | 5.5 | 1:00 | 0:18 |
| 14. | etoys.com | 83 | 3.4 | 1,485 | 5.6 | 61.3 | 15.4 | 0:47 | 0:15 |
| 15. | enews.com | 70 | 2.5 | 1,109 | 6.3 | 14.2 | 6.4 | 0:21 | 0:09 |
| 16. | compaq.com | 64 | 1.9 | 824 | 7.8 | 53.2 | 11.8 | 0:54 | 0:27 |
| 17. | smarterkids.com | 58 | 2.0 | 857 | 6.8 | 32.3 | 10.7 | 1:27 | 0:46 |
| 18. | gateway.com | 56 | 2.8 | 1,227 | 4.6 | 50.9 | 11.2 | 1:29 | 0:37 |
| 19. | spree.com | 56 | 3.1 | 1,364 | 4.1 | 92.6 | 28.3 | 3:03 | 0:43 |
| 20. | egghead.com | 41 | 2.9 | 1,269 | 3.3 | 44.7 | 8.1 | 2:16 | 0:10 |
| Source: PC Data Online | |||||||||
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