Mexico's Online Population
Mexico's Online Population
Mexico's Online Population
According to a report from eMarketer, 2.2 percent of the Mexican population, or 1.5 million people, have access to the Internet.
This figure is set to grow to 8.6 percent (6.4 million people) by 2004, thanks to improvements in the telecommunications infrastructure and new finance plans, which will make cheap PCs and Internet access available to home and small business users.
Young Mexicans make up the majority of the online population, according to NetValue. It has found that 67 percent of wired Mexicans are aged 34 and younger, while 37 percent are between 15 and 24.
The majority of Mexicans use a fixed phone line and modem to get online and the growth of the wireless Internet is likely to be slow. Currently 74 percent of Mexican mobile phones are connected to analog systems, which means they cannot support Internet access. It is predicted that there will be just 130,000 wireless Internet users in Mexico by the middle of 2001.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.