20% of U.S. Adults Use Twitter, Says Pew

New research from Pew Internet and American Life Project finds 45 percent of adult U.S. Web users use social networks, and 19 percent use Twitter or similar services.

Forty-seven percent of adult U.S. Internet users use online social networks, and 19 percent now use Twitter or other status update services, according to research by the Pew Internet and American Life Project.

The research also found that users with a wireless Internet connection, via devices such as mobile phones and laptops, were three times more likely to make use of Twitter, or similar services, than those without. Additionally, the likelihood of an individual using such sites is directly related to the number of Internet-connected devices an individual owns. For example, ten percent of users with one connected device are currently using Twitter, compared with 39 percent of users with four or more Internet-enabled devices.

Pew asked users firstly if they use “social networking sites like MySpace, Facebook or LinkedIn.com,” and secondly if they use “Twitter or another service” to share updates about themselves or others. According to Pew Associate Director Susannah Fox, the intention of the survey “is to capture activities, not brands,” hence the inclusion of “other services” alongside Twitter in the phrasing of the questions.

The survey also highlighted the fact that use of Twitter and similar services is more popular among younger users, with 37 percent of 18-24 year olds and 31 percent of 25-34 year olds claiming to use it. This compares with 19 percent of 35-44 year olds, and 10 percent of 45-64 year olds.

The survey was conducted during August and September with 2,253 respondents.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource