Active Internet Users by Country, December 2003

The at-home global active Internet universe for a number of selected countries grew by just over one-quarter million from November 2003 to December.

Nielsen//NetRatings found that the overall at home global active Internet universe for a number of selected countries grew by only 278,000 from November 2003 to December 2003 – a significant decrease from the month prior when the population swelled by 4.8 million.

Hong Kong and Sweden exhibited the largest growth rates, each measuring more than 2 percent increases, while the U.S. logged nearly 1.1 million more users. In December, Japan lost 764,000 of the 1.3 million users it had gained the previous month.

Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.

Active Internet Users by Country, December 2003, Home
Country November 2003 December 2003 Growth Change
Australia 7,944,096 7,974,021 0.38% 29,925
Brazil 8,648,019 8,644,291 -0.04% -3,729
France 13,367,852 13,587,112 1.64% 219,260
Germany 26,128,291 25,862,552 -1.02% -265,739
Hong Kong 2,491,938 2,545,100 2.13% 53,162
Italy 14,173,404 14,335,622 1.14% 162,218
Japan 29,383,327 28,618,881 -2.60% -764,446
Netherlands 7,531,361 7,491,091 -0.53% -40,270
Spain 8,207,076 8,159,440 -0.58% -47,636
Sweden 4,575,413 4,671,461 2.10% 96,048
Switzerland 3,047,758 3,067,129 0.64% 19,371
United Kingdom 20,249,916 19,970,648 -1.38% -279,268
United States 131,052,267 132,151,758 0.84% 1,099,491
TOTALS 276,800,718 277,079,105 0.10% 278,387
Source: Nielsen//NetRatings

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource