Execs and Accounts for October 20, 2004

Search ad firm FindWhat has promoted three executives and hired a new one, Tom Wilde, formerly of Lycos. Bob Protheroe, formerly VP of technology, is now SVP of technology. Ken Cragun, who was director of finance, has taken on the role of VP of finance. James Burrows was named head of special projects, having formerly been Espotting’s director of strategy and a member of that company’s founding team. Wilde, the new addition, will be VP and general manager of the primary traffic division. Earlier, he was president and general manager of search and publishing at Lycos. “With the swift expansion of FindWhat.com into new products, services and geographies, we have been filling key leadership roles with stellar individuals, based on the right combination of experience and acumen,” said Craig Pisaris-Henderson, chairman and CEO of FindWhat.com.

Desktop ad firm WhenU, which recently hired a new CEO, brought aboard a new VP of ad sales, Paul Rothkopf. Rothkoph was previously vice president and associate publisher of the Sporting News Online, where he worked for eight years. Before that gig, he worked at Wenner Media’s US Magazine and Rolling Stone.

YellowPages.com has expanded its relationship with 24/7 Real Media. The publisher will now use Insight ACT, the tech player’s behavioral targeting tool. YellowPages.com had already been using 24/7 Real Media’s ad serving solution and Insight XE, its analytics technology.

MSN Video tapped MessageCast for its LiveMessage technology. The Microsoft site will use the system to alert viewers of new news, sports or entertainment videos. LiveMessage can alert users via desktop alert, SMS or email.

E-mail marketing player ExactTarget has added two executives. Traci Dolan, formerly CFO of Made2Manage, becomes VP of finance and administration. Morgan Stewart, the new director of strategic services, most recently held the same title at Conclusive Strategies.