Active Home Internet Users by Country, December 2008
Italy bounces back with a 3.6 percent gain in active home Internet users.
Italy bounces back with a 3.6 percent gain in active home Internet users.
Of 10 worldwide countries, only America and Switzerland lost active Internet users in the last month of 2008, according to Nielsen Online.
The remaining eight countries increased their population of active Internet users by a minimum of half a percentage point. Italy, which was down by as much as 1.16 percent in November, went up by 3.6 percent. That equates to 611,461 new active home Internet users for December. Other countries with full percentage-point gains include the United Kingdom (4.93 percent), Japan (2.93 percent), Germany (1.61 percent), and Spain (1.42 percent).
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
| Worldwide Active Internet Home Users, December 2008 | ||||
|---|---|---|---|---|
| Country | November 2008 | December 2008 | Growth (%) | Difference |
| Australia | 11,519,124 | 11,576,309 | 0.50 | 57,186 |
| Brazil | 24,419,045 | 24,545,405 | 0.52 | 126.360 |
| France | 28,771,595 | 28,955,721 | 0.64 | 184,126 |
| Germany | 38,757,308 | 39,382,877 | 1.61 | 625,569 |
| Italy | 16,999,367 | 17,610,828 | 3.60 | 611,461 |
| Japan | 49,198,183 | 50,638,687 | 2.93 | 1,440,505 |
| Spain | 18,057,909 | 18,315,052 | 1.42 | 257,143 |
| Switzerland | 3,798,531 | 3,742,101 | -1.49 | -56,430 |
| U.K. | 28,374,245 | 29,772,512 | 4.93 | 1,398,267 |
| U.S. | 155,624,855 | 153,326,129 | -1.48 | -2,298,727 |
| Source: Nielsen Online, 2009 | ||||
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.