Adult Swim Site Keeps 'Em Talkin'

Anybody checked out Cartoon Network’s Adult Swim homepage lately? It changed a few days ago since I’d last looked at it. The approach is pretty interesting. They’re going for the ultra-homemade, completely amateurish, free Web-page aesthetic (or lack thereof).

Essentially, ads, text and thumbnail image links are floating on a puke tinged background.

There’s a banner for a T-Mobile partnership offering Adult Swim content “on your stupid phone.” It links to an AdultSwim.com-hosted promo page. There’s another ad for Buena Vista’s new Tick DVD (old quirky super-hero cartoon from the 90s).

I’m really into the new AS cartoon, Metalocalypse (it’s all about the most metal band ever, DethKlok), so I’ve been catching some of the footage and extras on the site, and noticed the change the other night. Apparently, it’s their 51st redesign, according to the news section, which reads, ” On Tuesday, August 22, AdultSwim.com launched another redesign – the 51st since the site’s birthening – featuring a lovely green background.”

In true AS fashion, there’s another post from the day before announcing the site’s 50th redesign, noting it “will exist for approximately three weeks, when our next redesign will launch. AdultSwim.com is committed to a constant redesign until such time as we completely break the internet.”

What, me confused?

The whole idea behind AS is let’s have fun and waste time watching silly stuff. This is not only keeping with the typically odd, often non-sequitor sensibility of Adult Swim’s cartoons and the brand itself; it serves to get fans talking on a regular basis and staying engaged.