Advertising Placements by Industry and Top Sponsored Links, August 2006

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings AdRelevance product.

Advertising Breakdown by Industry, August and July 2006
Industry	Total Impressions, August 2006 (M)	Total Impressions, July 2006 (M)	Change From Previous Month (%)
Automotive	4,493.2	3,624.1	23.98
Business to business	6,102.1	5,361.6	13.81
Consumer goods	7,626.8	6,199.0	23.03
Entertainment	6,334.2	5,229.5	21.12
Financial services	69,406.9	51,737.8	34.15
Hardware and electronics	12,280.1	5,834.2	110.48
Health	4,819.2	4,460.9	8.03
Public services	27,371.5	22,125.2	23.71
Retail goods and services	53,966.8	44,554.2	21.13
Software	2,426.8	3,349.3	-27.54
Telecommunications	25,550.5	22,442.1	13.85
Travel	8,315.0	9,093.9	-8.56
Web media	49,857.5	47,970.0	3.93
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Ad Unit Types, August 2006
Industry	Flash (Generic) (M)	Rich Media (M)	Sponsored Link (M)	Standard Image (M)	Standard Image/Text Link (M)
Automotive	2,266.8	412.5	332.7	826.2	655.0
Business to business	480.8	28.2	2,414.5	1,913.0	1,265.5
Consumer goods	3,206.9	640.7	1,771.8	1,681.1	326.3
Entertainment	3,015.6	489.1	563.8	2,001.4	264.2
Financial services	8,126.8	383.4	3,591.4	11,220.0	46,085.3
Hardware and electronics	3,561.0	107.9	366.7	5,920.3	2,324.2
Health	2,044.7	222.0	997.4	1,458.2	96.9
Public services	1,750.1	57.6	1,311.2	4,752.7	19,499.8
Retail goods and services	11,491.0	595.0	13,010.9	12,946.8	15,923.1
Software	719.3	94.9	826.7	684.5	101.4
Telecommunications	11,354.7	123.2	952.4	10,785.8	2,334.4
Travel	3,094.2	78.8	2,826.9	1,849.6	465.6
Web media	9,243.5	89.0	16,040.1	11,701.6	12,783.3
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Number of Sponsored Link Impressions, July and August 2006
Company	Sponsored Link Impressions, August 2006 (M)	Sponsored Link Impressions,July 2006 (M)	Change From Previous Month (%)
eBay, Inc.	3,045.5	3,102.0	-1.82
NexTag.com	832.5	786.4	5.86
Target Corporation	516.8	536.5	-3.68
Yahoo Inc.	486.5	435.0	11.84
Time Warner Inc.	476.4	342.4	39.12
GUS Plc.	464.9	319.8	45.38
Amazon.com, Inc.	444.4	370.0	20.11
InterActiveCorp	419.2	477.8	-12.26
Vonage Holdings Corp.	409.6	403.2	1.59
Orbitz	384.3	406.9	-5.54
Pickamortgage	360.0	191.5	88.01
BizRate.com	321.1	306.7	4.69
Cendant Corporation	304.4	300.1	1.43
Shopzilla International	302.0	273.5	10.43
TheUseful	244.4	220.9	10.65
DADAmobile Inc.	236.4	290.4	-18.60
OnlineRewardCenter	234.0	152.5	53.42
Shop.com	226.1	271.9	-16.84
Interchange Corporation	221.5	229.4	-3.46
Scottrade, Inc.	215.6	301.5	-28.50
eWoss.com	213.0	106.3	100.32
StubHub.com	210.2	105.1	100.1
QuinStreet	195.9	131.2	49.34
Wellness Research, Inc.	190.6	129.0	47.74
Google, Inc.	189.2	128.9	46.75
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, August 2006
Company	Search Term 1	Search Term 2	Search Term 3
eBay, Inc.	hotmail	maps	gmail
NexTag.com	ipod	dell	computers
Target Corporation	games	free+samples	music
Yahoo Inc.	ups	fedex	free+music
Time Warner Inc.	mapquest	dictionary	mel+gibson
GUS Plc.	free+credit +report	ipod	digital+cameras
Amazon.com, Inc.	textbooks	ipod	tracfone
InterActiveCorp	hotels	travel	car+rentals
Vonage Holdings Corp.	at&t	verizon+dsl	wireless+internet
Orbitz	orbitz	airline+tickets	american+airlines
Pickamortgage	what+you+should +know+about+ refinancing+	refinance+with +bad+credit	refi+land
BizRate.com	cell+phones	halloween +costumes	crocs
Cendant Corporation	car+rentals	car+rental	rental+cars
Shopzilla International	ladderback+chairs	microsoft+word	mary+jane+ pump++size+ +14
TheUseful	sidekick+3	good+start+ nurser+formula	free+sony+ps3+
DADAmobile Inc.	www.wwe-club.com	charmed	shakira
OnlineRewardCenter	cheap+laptops	lab+tops+for +cheap+in+ las+vegas	ged+free+real +test+accepted
Shop.com	dictionary	love+poems	nfl
Interchange Corporation	toyota	unemployment	bmw+motorcycles
Scottrade, Inc.	ebay	quotes	stock+quotes
eWoss.com	beta+tester	tattoos	“washing+soda+”
StubHub.com	so+you+think +you+can+dance	cheap+tickets	wicked
QuinStreet	quizzes	myspace+quizzes	college
Wellness Research, Inc.	paris+hilton	mariah+carey	john+cena
Google, Inc.	www.myspace.com	map+to+dr+ hennessey+ 1101+pine+ heights+avenue	directions
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, July 2006

Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

• Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
• Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
• Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
• Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
• Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results””).