Advertising Placements by Industry and Top Sponsored Links, February 2009
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, February 2009 | ||||
|---|---|---|---|---|
| Industry | Total Impressions, February 2009 (M) | Change From Previous Month (%) | ||
| Automotive | 5,277.7 | 60.0 | ||
| Business-to-business | 3,222.6 | -36.0 | ||
| Consumer goods | 9,911.7 | 22.0 | ||
| Entertainment | 5,573.6 | 13.0 | ||
| Financial services | 26,204.5 | 16.0 | ||
| Hardware and electronics | 2,080.0 | 21.0 | ||
| Health | 11,275.1 | 28.0 | ||
| Public services | 6,875.2 | 0.0 | ||
| Retail goods and services | 21,637.0 | -13.0 | ||
| Software | 6,529.2 | 81.0 | ||
| Telecommunications | 20,244.2 | -2.0 | ||
| Travel | 6,644.9 | -9.0 | ||
| Web media | 28,680.0 | -6.0 | ||
| Total | 154,155.6 | -3.0 | ||
| Source: Nielsen Online, 2009 | ||||
| Top 25 Companies by Sponsored Link Impressions, February 2009 | ||||
|---|---|---|---|---|
| Company | Sponsored Link Impressions, February 2009 (M) | |||
| Cadbury Schweppes | 808.9 | |||
| InterActiveCorp | 716.0 | |||
| eBay | 599.3 | |||
| Zencon Technologies LLC | 455.5 | |||
| Amazon.com | 445.2 | |||
| Yahoo Inc. | 295.1 | |||
| Target Corp. | 277.8 | |||
| NexTag Inc. | 263.2 | |||
| Bank of America Corp. | 259.7 | |||
| Joost NV | 259.7 | |||
| Apple Store | 248.2 | |||
| Vivendi Universal SA | 229.6 | |||
| Rail Europe Inc. | 208.1 | |||
| Priceline.com | 181.7 | |||
| Kayak.com | 177.4 | |||
| Smarter.com | 162.0 | |||
| Core Health Systems | 160.4 | |||
| Microsoft Corp. | 156.8 | |||
| InterContinental Hotels Group | 154.2 | |||
| Spark Networks Inc. | 152.5 | |||
| Interchange Corp. | 152.3 | |||
| BizRate | 151.1 | |||
| Top Logo Ringtone | 132.6 | |||
| Nexon Corp. | 124.1 | |||
| E-Trade Financial | 122.8 | |||
| Source: Nielsen Online, 2009 | ||||
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