Advertising Placements by Industry and Top Sponsored Links, January 2009
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, January 2009 | |||
|---|---|---|---|
| Industry | Total Impressions, January 2009 (M) | Change From Previous Month (%) | |
| Automotive | 3,293.1 | -65 | |
| Business-to-business | 4,949.2 | 125 | |
| Consumer goods | 8,095.2 | -21 | |
| Entertainment | 6,435.9 | 26 | |
| Financial services | 31,181.6 | -17 | |
| Hardware and electronics | 2,627.9 | -55 | |
| Health | 8,812.4 | 32 | |
| Public services | 6,897.4 | 18 | |
| Retail goods and services | 24,944.6 | -15 | |
| Software | 3,602.3 | 101 | |
| Telecommunications | 20,753.8 | -11 | |
| Travel | 7,330.5 | 1 | |
| Web media | 30,140.4 | 61 | |
| Total | 159,064.3 | -3 | |
| Source: Nielsen Online, 2009 | |||
| Top 25 Companies by Sponsored Link Impressions, January 2009 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, January 2009 (M) | ||||
| eBay | 782.0 | ||||
| adidas AG | 724.1 | ||||
| Spark Networks Inc. | 720.4 | ||||
| InterActiveCorp | 660.9 | ||||
| Vivendi Universal S.A. | 559.9 | ||||
| Amazon.com | 524.2 | ||||
| Viacom Inc. | 417.5 | ||||
| NexTag Inc. | 406.3 | ||||
| e-Unity Corp. | 401.0 | ||||
| Zencon Technologies LLC | 368.3 | ||||
| Microsoft Corp. | 353.5 | ||||
| Yahoo Inc. | 332.9 | ||||
| West Valley College | 287.4 | ||||
| PeopleFinders.com | 279.6 | ||||
| 256.9 | |||||
| The Restored Church of God | 253.7 | ||||
| Target Corp. | 252.8 | ||||
| Discovery Communications Inc. | 236.2 | ||||
| Conservatory of Recording Arts and Sciences | 229.3 | ||||
| Smilebox Inc. | 216.9 | ||||
| Smarter.com | 191.2 | ||||
| Core Health Systems | 190.0 | ||||
| InfoSpace | 179.4 | ||||
| Interchange Corp. | 176.5 | ||||
| BizRate | 163.6 | ||||
| Source: Nielsen Online, 2009 | |||||
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