Advertising Placements by Industry, January 2008 and January 2009
A comparison of display ad placements by vertical from January 2008 and January 2009.
A comparison of display ads between January 2008 and January 2009 shows a 31.6 percent decrease in the number of impressions. The data are provided by Nielsen Online. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, January 2008 and January 2009 | ||||
|---|---|---|---|---|
| Industry | Total Impressions, January 2008 (M) | Total Impressions, January 2009 (M) | Year-Over-Year Change* (%) | |
| Automotive | 4,279.2 | 3,295.2 | -23 | |
| Business-to-business | 2,394.6 | 5,045.2 | 110.7 | |
| Consumer goods | 9,076.6 | 8.096.2 | -10.8 | |
| Entertainment | 4.928.6 | 6.425.3 | 30.37 | |
| Financial services | 75,035.4 | 31,181.6 | -58.44 | |
| Hardware and electronics | 7,762.8 | 2,628.0 | -66.15 | |
| Health | 6,774.8 | 8,812.4 | 30.08 | |
| Public services | 7,768.7 | 6,900.1 | -11.18 | |
| Retail goods and services | 36,116.1 | 24,956.0 | -30.90 | |
| Software | 4,712.4 | 3,602.7 | -23.55 | |
| Telecommunications | 15,538.8 | 20,753.8 | 33.56 | |
| Travel | 6,666.3 | 7,330.5 | 9.96 | |
| Web media | 52,417.2 | 30,559.0 | -41.7 | |
| Total | 233,471.4 | 159,586.0 | -31.65 | |
| Source: Nielsen Online, 2009 | ||||
*This table has been updated. The original version incorrectly calculated the year-over-year percentage change.
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).
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