The creative tech wizards at Apple set 15 camera crews armed with iPhones an exciting mission on January 24th to celebrate the 30th birthday of Mac - to capture footage of "people doing amazing things with Apple products" from across the globe.
The creative tech wizards at Apple set 15 camera crews armed with iPhones an exciting mission on January 24th to celebrate the 30th birthday of Mac – to capture footage of “people doing amazing things with Apple products” from across the globe.
70 hours of footage was recorded in al, and streamed back to a command post in LA in real-time. There, the project’s director was able to make special requests over FaceTime and guide videographers, before the footage was stitched together and given an original score on a Mac.
“From beginning to end, every facet of this production was made possible by innovations that trace their lineage back to the original Macintosh in 1984,” Apple explained.
http://youtu.be/zJahlKPCL9g
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