Are marketers measuring mobile engagement the right way?

Low mobile conversion rates have discouraged many a marketer, but new research suggests a better way to connect with smartphone users.

According to proprietary data from Quantcast, which specialises in demographics measurement and real-time advertising delivery, consumers are three times more likely to research travel purchases on their mobile phones than actually make them — and, while exact conversion rates differ industry to industry, the overall trend remains the same: while it may not drive conversions, mobile is an unmissable touchpoint in our smartphone-dominated society.

As Quantcast explains in “Mobile and Me: The Remodelled Brand Opportunity“: “For advertisers that may have disregarded mobile previously because conversion rates are low, [this] opens up a vast opportunity for mobile to deliver relevant brand advertising and influence the consumer’s purchase journey.”

But how can brands put this knowledge to use? “Mobile and Me” is a comprehensive summary of Quantcast’s new research, revealing how it can help you implement and measure a mobile strategy in line with how consumers actually use their devices.

Learn more and download your free copy here.