Are you ready for tomorrow?

(The CEO from nuts.com is one of the speakers, that was my feeble hook ;0)

Analyzed the powerhouse lineup heading to eTail Boston, and the strategic clusters are fascinating:

Home & Furniture Hub Wayfair, IKEA, Lowe's + DTC darling Resident = expect serious conversations about AR showrooms and last-mile logistics magic!

Fashion Innovation Network From Revolve's AI-driven personalization to Kohl's transformation playbook – the full spectrum of retail evolution in one room.

Health & Wellness Triangle CVS + Goop + Honest Company = where pharmacy meets luxury wellness, meets clean beauty DTC.

The Real Story? Traditional retail giants (think Wayfair, IKEA) are sitting right next to scrappy DTC disruptors. The cross-pollination opportunities are incredible.

Most intriguing connection: Coca-Cola's digital strategy team networking with specialty food brands. Because apparently, even Big Soda is watching the DTC playbook

Three story angles I'm tracking: ✅ The Great Convergence (traditional ↔️ DTC learning) ✅ Category Collision (fashion stealing from furniture logistics)
 ✅ The Data Divide (who's actually winning personalization?)

Covering this for Clickz.com – drop me a line if you're attending and want to connect! lee.arthur@clickzmedia.com. Looking forward to interviewing many at the conference from 11th to 14th August.

Thanks Fospha for sponsoring ClickZ's coverage of the latest retail insights.

In less than one week, the meeting of the minds you’ve seen me post about over and over is happening. And dang am I excited! Not just because it’s going to be a smash hit with the relaunch of the eTail Visionary Awards, the audience-favorite AI summit, and the dozens of networking opportunities – but because we are living during some of the craziest times marketers have ever seen, and it feels really good to connect with others going through similar challenges. At the end of the day, the reason I love eTail™ and my job so much, is because of the constant learning happening from the best and brightest in the industry. I can’t wait to see what next week has in store. Some of my can’t-miss marked sessions: Making the most of TikTok: Keeping Up with Current Trends to Boost Sales with Jake Karls, Cedric Parsiegla, Kristina Nolan, Dom Devlin The Shift from Search Engines to AI Assistants – How AI is Reshaping Discovery with Matt Ezyk The Trends Impactinf Retail in 2025 with Poonam Goyal