The February Internet ratings from Nielsen//NetRatings take a look at the differences in Internet use between those who use the Net at home, and those who go online at work. The top sites and advertisers don't seem to change much, but at-work users go online twice as often as at-home users.
The February Internet Ratings from Nielsen//NetRatings take a look at the differences in Internet use between those who use the Net at home, and those who go online at work.
At-work users typically have faster Internet connections than home users who still rely mainly on dial-up access. According to Nielsen//NetRatings, the gender composition for Web usage at work mirrors the make-up of the male dominated US workforce. In the month of February, the gender breakdown for at-work Internet users was 54 percent men and 46 percent women, as compared to the 50-50 proportion of men to women surfers at home. Women, however, still spend less time online than men, both at-home and at-work where females surfed an average of 18 hours as compared to the 22 hours spent by males, and at-home where females logged 8 hours compared to the 10 hours surfed by men.
| Top 25 Web Properties of February 2000 | ||||||||
|---|---|---|---|---|---|---|---|---|
| At-Home Internet Users | At-Work Internet Users | Rank | Property | Unique Visitors (000) |
Time Per Person |
Rank | Property | Unique Visitors (000) |
Time Per Person |
| 1. | AOL Websites | 46,148 | 0:28:20 | 1. | Yahoo | 21,455 | 1:41:46 | |
| 2. | Yahoo | 42,846 | 1:00:44 | 2. | AOL Websites | 19,733 | 0:48:36 | |
| 3. | MSN | 30,315 | 0:54:05 | 3. | MSN | 17,179 | 1:28:30 | |
| 4. | Excite@Home | 24,944 | 0:27:44 | 4. | Excite@Home | 13,625 | 0:36:18 | |
| 5. | Lycos Network | 23,339 | 0:20:42 | 5. | Lycos Network | 12,570 | 0:20:42 | |
| 6. | Go Network | 17,590 | 0:21:11 | 6. | Microsoft | 12,442 | 0:15:49 | |
| 7. | Microsoft | 15,704 | 0:10:25 | 7. | Go Network | 10,865 | 0:30:37 | |
| 8. | Time Warner | 13,218 | 0:13:00 | 8. | Time Warner | 8,103 | 0:24:17 | |
| 9. | NBC Internet | 13,005 | 0:13:00 | 9. | NBC Internet | 7,993 | 0:17:26 | |
| 10. | Amazon | 11,184 | 0:13:53 | 10. | AltaVista | 7,861 | 0:29:02 | |
| 11. | AltaVista | 10,997 | 0:23:29 | 11. | Amazon | 7,674 | 0:15:12 | |
| 12. | About.com | 10,234 | 0:08:20 | 12. | CNET Networks | 5,661 | 0:11:53 | |
| 13. | eBay | 9,288 | 2:05:16 | 13. | eBay | 5,590 | 2:20:27 | |
| 14. | The Go2Net Network | 7,828 | 0:14:39 | 14. | About.com | 5,512 | 0:07:26 | |
| 15. | Ask Jeeves | 7,487 | 0:14:15 | 15. | ZDNet | 5,485 | 0:14:24 | |
| 16. | American Greetings | 7,466 | 0:11:42 | 16. | InfoSpace | 4,862 | 0:07:07 | |
| 17. | CNET Networks | 7,084 | 0:09:29 | 17. | Real Networks | 4,708 | 0:04:54 | |
| 18. | LookSmart | 6,911 | 0:07:23 | 18. | The Go2Net Network | 4,535 | 0:13:19 | |
| 19. | Viacom Int’l | 6,846 | 0:15:22 | 19. | Ask Jeeves | 4,406 | 0:15:45 | |
| 20. | EarthLink | 6,785 | 0:13:49 | 20. | CNN | 4,291 | 0:31:06 | |
| 21. | Real Networks | 6,677 | 0:04:24 | 21. | Weather Channel | 4,016 | 0:13:28 | |
| 22. | ZDNet | 6,307 | 0:12:21 | 22. | LookSmart | 3,995 | 0:06:45 | |
| 23. | InfoSpace | 6,225 | 0:05:33 | 23. | Macromedia | 3,852 | 0:09:26 | |
| 24. | Fortune City | 6,127 | 0:05:33 | 24. | EarthLink | 3,816 | 0:16:48 | |
| 25. | Macromedia | 5,998 | 0:09:37 | 25. | US Treasury | 3,809 | 0:15:53 | |
| Source: Nielsen//NetRatings | ||||||||
| Top 25 Web Advertisers of February 2000 | ||||||||
|---|---|---|---|---|---|---|---|---|
| At-Home Internet Users | At-Work Internet Users | Rank | Advertiser* | Impressions | Reach Percent |
Rank | Advertiser* | Impressions | Reach Percent |
| 1. | TRUSTe | 2,820,982 | 40.9 | 1. | TRUSTe | 2,044,590 | 59.1 | |
| 2. | Yahoo | 664,137 | 37.1 | 2. | Yahoo | 527,372 | 51.0 | |
| 3. | Amazon | 655,931 | 51.6 | 3. | Amazon | 435,022 | 66.0 | |
| 4. | America Online | 526,321 | 47.4 | 4. | Datek | 390,541 | 21.6 | |
| 5. | Microsoft | 452,936 | 46.4 | 5. | E*Trade | 358,562 | 18.8 | |
| 6. | Next Card | 383,255 | 35.7 | 6. | Microsoft | 332,130 | 64.0 | |
| 7. | SexTracker | 369,213 | 10.9 | 7. | Next Card | 309,861 | 53.9 | |
| 8. | AllAdvantage | 317,555 | 13.2 | 8. | America Online | 266,247 | 55.0 | |
| 9. | Barnes and Noble | 312,685 | 33.8 | 9. | AllAdvantage | 262,620 | 18.7 | |
| 10. | Datek | 280,138 | 9.8 | 10. | Ad Council | 218,970 | 29.8 | |
| 11. | Netscape | 280,012 | 32.8 | 11. | Netscape | 216,909 | 49.4 | |
| 12. | Ad Council | 266,888 | 18.8 | 12. | ClassMates | 210,098 | 22.5 | |
| 13. | E*Trade | 265,498 | 9.7 | 13. | Barnes and Noble | 200,870 | 35.4 | |
| 14. | ClassMates | 240,035 | 15.1 | 14. | Petstore.com | 195,883 | 10.4 | |
| 15. | WebSideStory | 218,032 | 19.4 | 15. | GetSmart | 190,899 | 41.2 | |
| 16. | GetSmart | 205,805 | 24.6 | 16. | Fidelity | 186,083 | 16.4 | |
| 17. | National Discount Brokers |
197,760 | 4.2 | 17. | Ameritrade | 151,466 | 34.3 | |
| 18. | Morgan Stanley Dean Witter |
193,977 | 2.4 | 18. | FreeShop | 149,121 | 23.6 | |
| 19. | Petstore.com | 184,314 | 7.1 | 19. | Morgan Stanley Dean Witter |
132,303 | 5.3 | |
| 20. | eBay | 175,226 | 23.9 | 20. | TD Waterhouse | 123,786 | 10.5 | |
| 21. | FreeShop | 174,094 | 15.2 | 21. | SexTracker | 117,675 | 8.3 | |
| 22. | Fidelity | 173,125 | 8.4 | 22. | Doubleday | 113,565 | 26.3 | |
| 23. | Snap | 163,624 | 15.3 | 23. | Snap | 108,086 | 21.4 | |
| 24. | APB Online | 160,129 | 13.4 | 24. | National Discount Brokers |
106,535 | 10.1 | |
| 25. | CDNow | 156,117 | 23.7 | 25. | ShopNow | 105,751 | 25.4 | |
| * Impressions reported include house ads, which are ads run on an advertiser’s own Web property. Source: Nielsen//NetRatings |
||||||||
| Average Internet Use in February 2000 | ||
|---|---|---|
| Number of sessions per month | At-Home | At-Work |
| 18 | 39 | |
| Number of unique sites visited | 10 | 31 |
| Page views per month | 628 | 1,260 |
| Page views per surfing session | 35 | 32 |
| Time spent per month | 9:19:20 | 20:21:05 |
| Time spent during surfing session | 0:30:56 | 0:31:08 |
| Duration of page view | 0:00:53 | 0:00:58 |
| Average click rate for top banners | 0.36 | 0.23 |
| Active Internet Universe (actually surfed) |
76.5 million | 30.4 million |
| Current Internet Universe (had access, but didn’t necessarily go online) |
123 million | 32.7 million |
| Source: Nielsen//NetRatings | ||
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