Australians Spend Most Time on Social Networks and Blogs
Worldwide, Australian Internet users spend the most time engaging with social networking sites and blogs, according to data from Nielsen.
Worldwide, Australian Internet users spend the most time engaging with social networking sites and blogs, according to data from Nielsen.
Worldwide, Australian Internet users spend the most time engaging with social networking sites and blogs, according to data from Nielsen.
The measurement firm estimates the average Australian user spent almost 7 hours on such sites during December, followed by the U.S. and the U.K. which both averaged around six hours and nine minutes per user.
In terms of reach, the U.S. continues to dominate, with 142.1 million unique users of social media during the month. Japan followed with 46.6 million users, followed by Brazil with 31 million. In Australia, social media attracted just shy of 10 million users.
| Time Spent on Social Sites by Country, December 2009 | ||||
|---|---|---|---|---|
| Country | Unique Audience (000) | Time per Person (hh:mm:ss) | ||
| United States | 142,052 | 6:09:13 | ||
| Japan | 46,558 | 2:50:21 | ||
| Brazil | 31,345 | 4:33:10 | ||
| United Kingdom | 29,129 | 6:07:54 | ||
| Germany | 28,057 | 4:11:45 | ||
| France | 26,786 | 4:04:39 | ||
| Spain | 19,456 | 5:30:55 | ||
| Italy | 18,256 | 6:00:07 | ||
| Australia | 9,895 | 6:52:28 | ||
| Switzerland | 2,451 | 3:54:34 | ||
| Source: The Nielsen Company, 2009 | ||||
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.