HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...
View articleGartner's latest Hype Cycle report gives four trends that it says will tranform martech. CDP hopes are high, but half of respondents say their “CDP” i...
View articleTo answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “reci...
View articleLiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....
View article“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...
View articleGoogle said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...
View articleLA-based OOH ad platform AdQuick is offering the "first" regular performance-based OOH advertising with a CPE pricing that only charges when a viewer ...
View articleTechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...
View articleIBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...
View articleIBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They a...
View articleAnnounced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...
View articleSeven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
View article“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...
View articleThese new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View article"80% of small businesses still aren’t making the most of digital tools that can help them reach more customers and work more efficiently," Google's Gl...
View articleThe combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...
View articlePrivacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...
View articleAutomated verification service SheerID has announced that its instant student verification is available in 191 countries, beating their competitors to...
View articleThree of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleBy expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable f...
View articleDeloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articleGoogle and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View articleSupported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleLiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...
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