The move could mean big things for marketers in the attention economy, where it's almost impossible to hold someone's attention for more than a minute...
View articleFormer MTV boss Bill Roedy is backing PopShack, an innovative social music business which connects brands with engaged music fans, as it looks to expa...
View articleExplore the findings from SDL's latest global research looking at customer experience failures from the past decade. What sins have you committed and ...
View articleUnder the new system, users can swipe left and see a further four more images in a post from a brand, this is to produce “deeper” advertising stories ...
View articleThe bright sparks at Pizza Hut have come up with a genius idea to turn the often discarded pizza box into a makeshift projector, granting users access...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleFlying is boring, especially when you're slugging it in the cattle cart. The only thing capable of scoring more onboard yawns is normally the in-fligh...
View articleTop fashion bloggers now have more influence on buyers than celebrities and even rival established fashion media titles such as Vogue, suggests new an...
View articleWith FIFA officials in cuffs and the blood of more than 1,400 migrant workers on the football federation's hands, will brands distance themselves from...
View articleThe so-called BrandZ rankings watched Apple’s value jump by 67% to $247bn - fueled by iPhone 6 sales - eclipsing Google’s 9% increase to $174bn. Read ...
View articleConsumer confidence is at an eight year high, yet the overall mindset of the UK consumer is still “pessimistic”, according to Nielsen’s Consumer Confi...
View articleNetflix has launched an online FOMOmeter capable of analysing consumption habits across different regions within the UK and Ireland. Read More...
View articleEver wondered what happens when you hit the send button? Take a look at this infographic from Instiller that explores the journey of an email, through...
View articleDiageo is launching a handy out-of-home (OOH) campaign to let thirsty commuters know when it's time to grab a jug of Pimm's. Read More...
View articleSmartUp, a legal tech firm, recently spotted the three-year old patent for devices that would turn their heads towards users and listen to what they w...
View articleAs of April 2015, the app has more than 800 million active users and it is racing for the 1 billion mark at blazing speed. So, as nearly one-seventh o...
View articleIt's that time of year again - it's EUROVISION. If you're not as keen as we are, guess you could just vote in our Alternative Eurovision Ad contest. W...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleThis genius attack on the "Vainglorious Van Goghs" of the world is a well orchestrated stunt to plug Pizza Hut's new offerings, as the world rallies a...
View articleThis week’s unmasked marketer is Damian Scragg, Managing Director, EMEA, at Ghostery. Scragg is full of pride regarding his impact on transparency and...
View articleAn Australian betting firm is facing the wrath of the online community after targeting the girlfriend of Manchester United striker, James Wilson, and ...
View articleAstra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women. Rea...
View articleWith today’s technologies empowering people to voice their opinion anytime and anywhere, consumers are turning to the web to share their experiences. ...
View articleYouTube is celebrating its 10th birthday with a variety of stats and throwback-styled polls - have your say and vote for the best ad from the past de...
View articleWhatsApp, which boasts some 800m users worldwide, could soon become a very attractive tool for marketers looking to tap into a highly engaged and acti...
View articleLeo Burnett London has taken a trust-building angle in McDonald's latest integrated campaign aiming to shift negative perceptions around the origin of...
View article"It might be assumed that viewers of time-shifted programming fast-forward through all the commercials, but our data shows that this isn't the case," ...
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