Monetize the Archive?
Media

Monetize the Archive?

23y Vin Crosbie

Monetize the Archive?

To charge for archives, or not to charge? That is the question. Four steps toward calculating a model for your archives. Read More...

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Dipping Your Toes in the CRM Waters With Visnetic MailFlow
Email

Dipping Your Toes in the CRM Waters With Visnetic MailFlow

23y Team ClickZ

Dipping Your Toes in the CRM Waters With Visnetic ...

Visnetic MailFlow from Deerfield.com is a CRM program designed to turn customer e-mail into a business advantage. The product’s modest price and limit...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Hormel moves to can spam; 24/7 Real Media gets a lifeline; HitBox add conversion analytics. Read More...

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Apptix Offers Anti-Spam on Demand
Media

Apptix Offers Anti-Spam on Demand

23y Claudia Bruemmer

Apptix Offers Anti-Spam on Demand

The private-label ASP announced that it will add anti-spam and content-filtering services to its hosted Microsoft Exchange offering. Read More...

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Can Small Biz Rescue Job Market?
Marketing

Can Small Biz Rescue Job Market?

23y Robyn Greenspan

Can Small Biz Rescue Job Market?

By 2007, an estimated 2.7 million small businesses will provide employment to roughly 41 million workers – accounting for nearly one-third of total U....

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You Do Not Have the Right to Remain Silent
Analytics

You Do Not Have the Right to Remain Silent

23y Mark Sakalosky

You Do Not Have the Right to Remain Silent

Personal data may be used against your customers in a court of law. Read More...

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Center Stage Branding
Marketing

Center Stage Branding

23y Martin Lindstrom

Center Stage Branding

Product placement is out. Situation placement is in. Read More

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Cross Media Studies: What Are We Really Uncovering?
Media

Cross Media Studies: What Are We Really Uncovering?

23y James Hering

Cross Media Studies: What Are We Really Uncovering...

Are you willing to let your competition have 100 percent share of voice against some of your best customers? Read More...

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Who Really Controls E-Mail Delivery, Part 1
Email

Who Really Controls E-Mail Delivery, Part 1

23y Ben Isaacson

Who Really Controls E-Mail Delivery, Part 1

Scrupulously follow double opt-in? Why it may not matter. Read More...

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The Deadly Duo: Spam and Viruses, May 2003
Email

The Deadly Duo: Spam and Viruses, May 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, May 2003

Spam attacks increase another 6+ percent for the month, as the global ratio of unwanted messages in business e-mail breaks the 50 percent mark. Read M...

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Outsourced E-Mail for Everyone
Email

Outsourced E-Mail for Everyone

23y Heidi Anderson

Outsourced E-Mail for Everyone

Josh Mailman of Everyone.net wants his company to become the world’s e-mail provider. 500 million e-mails per month is a good start. Read More...

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AOL Selects Wieden + Kennedy, BBDO New York
Media

AOL Selects Wieden + Kennedy, BBDO New York

23y Pamela Parker

AOL Selects Wieden + Kennedy, BBDO New York

America Online splits its advertising duties among two agencies after a five-month review process. Read More...

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Business Blogs Provide Edge, Present Challenges
Media

Business Blogs Provide Edge, Present Challenges

23y Pamela Parker

Business Blogs Provide Edge, Present Challenges

Experts at the industry's first business blog show compare the state of online journals to the early days of e-mail. But before the tool becomes as ub...

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Control: The Killer App
Marketing

Control: The Killer App

23y Eric Picard

Control: The Killer App

Control is the Web's real killer app. Hand it over, and you'll conquer online marketing. Read More...

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DoubleClick Beta Tests Rich Media Ad Software
Media

DoubleClick Beta Tests Rich Media Ad Software

23y Pamela Parker

DoubleClick Beta Tests Rich Media Ad Software

Long-awaited system integrates DoubleClick and Macromediatechnologies. Read More...

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A Letter From One of Your Exes
Marketing

A Letter From One of Your Exes

23y Hans-Peter Brøndmo

A Letter From One of Your Exes

Breaking up is hard to do. A 'Dear John' letter from a once-loyal customer. Read More...

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Sun to Push Wireless Java
Media

Sun to Push Wireless Java

23y Bob Liu

Sun to Push Wireless Java

Amid renewed excitement in the wireless developer community, Sun pulls no punches in its push to market 'Java Powered' capabilities. Sun Tunes Java fo...

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Spam Threatens Revenue, Kids
Data insights

Spam Threatens Revenue, Kids

23y Robyn Greenspan

Spam Threatens Revenue, Kids

Unsolicited e-mail is not only costing global corporations billions of dollars in lost revenue, it also exposes nearly half of online kids to pornogra...

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Execs and Accounts for June 9, 2003
Media

Execs and Accounts for June 9, 2003

23y Zachary Rodgers

Execs and Accounts for June 9, 2003

Overture elects Frank Biondi to its board of directors; Carat Interactive to support Atlas DMT's Digital Marketing Suite; Bender/Helper Impact launche...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Pamela Parker

IAR Bits and Bytes

Return Path continues string of acquisitions; Nielsen//NetRatingsreleases new AdRelevance. Read More...

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What Do Asian Mobile Phone Users Want, Have?
Data insights

What Do Asian Mobile Phone Users Want, Have?

23y Robyn Greenspan

What Do Asian Mobile Phone Users Want, Have?

The early adopters are willing to pay for enhanced 3G services, particularly for music, video, and downloading capabilities. Read More...

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Panasonic Bows Viral Marketing Site for Consumer Devices
Media

Panasonic Bows Viral Marketing Site for Consumer Devices

23y Pamela Parker

Panasonic Bows Viral Marketing Site for Consumer D...

Site pitches key products upon which company has pinned hopes. Read More...

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Responding to Another E-Mail Challenge
Marketing

Responding to Another E-Mail Challenge

23y Pamela Parker

Responding to Another E-Mail Challenge

Challenge/response requires marketers to battle for each individual e-mail box. Read More...

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Too Poor to Buy Cheap
Analytics

Too Poor to Buy Cheap

23y Bryan Eisenberg

Too Poor to Buy Cheap

Price or value: What attracts your customers? Read More

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Chrysler Film Festival Goes Online
Media

Chrysler Film Festival Goes Online

23y Pamela Parker

Chrysler Film Festival Goes Online

The automaker takes its million-dollar film festival sponsorship tothe Web. Read More...

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Inclusion Confusion, Continued
Paid Search

Inclusion Confusion, Continued

23y Kevin Lee

Inclusion Confusion, Continued

What's XML paid inclusion and how can you harness it for optimal ROI? Read More...

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Execs and Accounts for June 6, 2003
Media

Execs and Accounts for June 6, 2003

23y Zachary Rodgers

Execs and Accounts for June 6, 2003

META Group appoints Phil Asche as senior VP of global marketing; Forbes.com deploys Viewpoint's rich graphics technology; TrafficLeader enters search ...

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