The DVR maker hopes to cash in on its deep trove of viewer data as it nears 1 million subscribers. Read More...
View articleThe leading analytics company will now offer clients a tool to measure the effectiveness of their search marketing. Read More...
View articleSprinks contextual advertising links will appear on Netscape, CompuServe and AOL Instant Messenger Web pages. Read More...
View articleQuick: name one person in the interactive agency business that still has the same title he had back in 1995. Read More...
View articleAustralia, the smallest continent, has an Internet penetration rate of 41 percent – bolstered by the high Internet usage in the countries of Australia...
View articleTen information points -- an e-mail content checklist. Read More...
View articleA still sluggish server market exists during the first quarter of 2003, possibly indicative of a continued trend toward stabilization in overall marke...
View articleAstraZeneca names Avenue A/NYC and i-frontier its online media planning and buying agencies of record in the U.S; 24/7 Website Results enters an agree...
View articleStumped by XML paid inclusion? Here's a primer to what's involved and why you should care. Read More...
View articleThe association's new working anti-spam strategy takes a wide view of how to deal with the spam problem. Read More...
View articleResearch indicates a conservative financial attitude among boomers, but they are slowly adapting to electronic methods for managing their money. Read ...
View articleThe search also-ran wants to prove the search market is more than just Google and the big portals. Read More...
View articleDespite their vigilance to police their intellectual properties, copyright holders have been reluctant to deploy digital rights management solutions. ...
View articleWhat's on small business marketers' minds? E-mail. I received numerous messages from readers interested in growing their in-house e-mail lists. There ...
View articleThere's no such thing as an 'average' visitor. Time to get to know a bunch of new people. Read More...
View articleThe multi-media campaign features Frito-Lay and Volvo 'superhero' execs extolling the branding power of online advertising. Read More...
View articleThe Internet blurs the distinction between online and offline retail, as fact-finding accounts for almost as much time as actual shopping. Read More...
View articleYou might be surprised by the popularity of online contests. Take advantage. Read More...
View articleUPDATE: DoubleClick finds e-mail marketers' open and click-through rates continued to rise in the first quarter, despite the spam onslaught. Read More...
View articleThe Web's most vilified ad format is 13 times more effective at generating clicks and conversions than a standard banner, according to research. Read ...
View articleLessons learned from testing, testing, and more testing. Read More
View articleUse e-mail for direct marketing only? Stop wasting that vast potential! Read More...
View articleNo more hard sell! Four steps to make your newsletter create a dialogue with readers. Read More...
View articleThe online coupon company rolls out a Hispanic marketing program to tap into a growing demographic. Read More...
View articleCould TV's current content be driving more viewers online? Time to start beefing up your Web content. Read More...
View articleUPDATE: The company throws its lot completely with the hot search sector, as it jettisons its Jeeves Solutions unit for $4.25 million. Read More...
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