Online Publishers Report Booming Q1 Ad Revenue
Media

Online Publishers Report Booming Q1 Ad Revenue

23y Brian Morrissey

Online Publishers Report Booming Q1 Ad Revenue

UPDATE: Despite the war, the top online publishers say their first-quarter ad revenue grew more than 40 percent over last year's. Read More...

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Four Online Media Mix Essentials
Media

Four Online Media Mix Essentials

23y Tessa Wegert

Four Online Media Mix Essentials

The four most essential media buys for almost any online advertising campaign. Read More...

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Gates Sends Letter on Spam to Congress
Media

Gates Sends Letter on Spam to Congress

23y Mark Berniker

Gates Sends Letter on Spam to Congress

Microsoft seeks combined legal and technical solution; experts seelegislation imminent. Read More...

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Spammer Urges Congress to Pass Anti-Spam Law
Media

Spammer Urges Congress to Pass Anti-Spam Law

23y Roy Mark

Spammer Urges Congress to Pass Anti-Spam Law

Unsolicited bulk e-mailer says leaving the matter to carriers and ISPs will drive spammers offshore and beyond reach of U.S. laws. Read More...

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Search Privacy: An Issue?, Part 1
Search

Search Privacy: An Issue?, Part 1

23y Danny Sullivan

Search Privacy: An Issue?, Part 1

What search engines know about you when you search. Part one of a two-part series. Read More...

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Google Reduces Minimum Bid on Some Keywords
Media

Google Reduces Minimum Bid on Some Keywords

23y Brian Morrissey

Google Reduces Minimum Bid on Some Keywords

UPDATE: The search leader makes 5 cents the cost-per-click minimum across the board in its AdWords program. Read More...

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eRealty Cries Foul Over Realtors' Rules
Media

eRealty Cries Foul Over Realtors' Rules

23y Mark Leon

eRealty Cries Foul Over Realtors' Rules

New online listing policy from the National Association of Realtors lets big offline agents cherry pick properties for the industry's MLS database, th...

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Postmodern Marketers
Media

Postmodern Marketers

23y Len Ellis

Postmodern Marketers

Mastering the intangibles of experience. Read More

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Consumers Lose Themselves Online
Marketing

Consumers Lose Themselves Online

23y Robyn Greenspan

Consumers Lose Themselves Online

The growing problem of identity theft could create worldwide losses of up to $2 trillion by 2005, spurring government initiatives and warnings to onli...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Espotting expands context-ad deal; Overture Italy opens; CC3 buys stake in @Once. Read More...

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E-Mail to the Rescue
Email

E-Mail to the Rescue

23y Karen Gedney

E-Mail to the Rescue

E-mail performs in a marketing emergency. Read More

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Emerging Trend: Optimizing Based on Brand Metrics
Media

Emerging Trend: Optimizing Based on Brand Metrics

23y Mark Redetzke

Emerging Trend: Optimizing Based on Brand Metrics

Online is a proven branding medium. Now advertisers can optimize online brand advertising. Read More...

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What Should You Measure? Part 3: Common Ground
Analytics

What Should You Measure? Part 3: Common Ground

23y Melaney Smith

What Should You Measure? Part 3: Common Ground

So much data, so little time. How do marketers determine what to measure for their online businesses? Part three of a series. Read More...

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MSP: Don't Fake It
Marketing

MSP: Don't Fake It

23y Martin Lindstrom

MSP: Don't Fake It

Either you're listening to your customers or you're not. Don't think they can't tell the difference. Read More...

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Traffic Patterns of April 2003
Audience

Traffic Patterns of April 2003

23y ClickZ Stats Staff

Traffic Patterns of April 2003

Nielsen//NetRatings analyzes who is going where on the Web, and for how long. Read More...

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Experts: Truth and Permission Critical in Spam Battle
Media

Experts: Truth and Permission Critical in Spam Battle

23y Pamela Parker

Experts: Truth and Permission Critical in Spam Bat...

Folks on the front lines of the fight against spam urge legitimate marketers to distinguish themselves from the bad guys. Read More...

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eBay Launches Rewards Program
Media

eBay Launches Rewards Program

23y Brian Morrissey

eBay Launches Rewards Program

Through partnerships with Sprint, Hilton, McAfee and Points.com, program participants can earn promotional currency to bid on eBay auction items. Read...

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iVillage Enters Sex Products Market
Media

iVillage Enters Sex Products Market

23y Ryan Naraine

iVillage Enters Sex Products Market

The women's portal beefs up its e-commerce offerings with the launchof a discreet sex boutique in partnership with Drugstore.com. Read More...

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Internet Users Got Game
Audience

Internet Users Got Game

23y Robyn Greenspan

Internet Users Got Game

Even gamers who prefer consoles admit that the Internet plays an integral role in their interactive fun. Read More...

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Applications, Not Ads
Marketing

Applications, Not Ads

23y Sean Carton

Applications, Not Ads

Why marketing's future lies in interactive experiences. Read More

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The Threat of Eternal Spamnation
Media

The Threat of Eternal Spamnation

23y Brian Morrissey

The Threat of Eternal Spamnation

Interactive marketers must overcome customer wariness in the wake of the spam deluge, says e-mail expert Hans Peter BrØndmo. Read More...

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Broadband Based On Behavior
Data insights

Broadband Based On Behavior

23y Robyn Greenspan

Broadband Based On Behavior

Research shows a correlation between the things people do online and the need for speed. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Carat buys Freestyle; CheckM8 rolls out rich media library; Nasdaq warns 24/7 Real Media. Read More...

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Atomz, WebSideStory Integrate Search, CMS and Analytics
Media

Atomz, WebSideStory Integrate Search, CMS and Analytics

23y Gary Stein

Atomz, WebSideStory Integrate Search, CMS and Anal...

The Web-based ASPs announce a first-of-its-kind alliance to integrate Atomz Search and Atomz Publish with WebSideStory HitBox Web analytics. Read More...

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What If You Built a Blog and No One Came?
Marketing

What If You Built a Blog and No One Came?

23y Jared Blank

What If You Built a Blog and No One Came?

Writing a Weblog is the easy part. Getting it seen is a bit more complex. Read More...

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A Brazilian Anti-Spam Solution
Email

A Brazilian Anti-Spam Solution

23y Julian Smith

A Brazilian Anti-Spam Solution

Among those who expect offshore programmers to compete with U.S. software shops, the attention seems to be focused on Russia and India. Someone should...

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20 Rules of Writing Effective Business E-Mails
Email

20 Rules of Writing Effective Business E-Mails

23y Paul Soltoff

20 Rules of Writing Effective Business E-Mails

How to get your B2B e-mail read and generate responses. Read More...

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