The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Read More...
View articleIsobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Read More...
View articleVisibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."...
View articleHere is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleCan Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...
View articleIf you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleA study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Read...
View articleThe former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...
View articleLinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social...
View articleThe coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...
View articleA look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...
View articleThe popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Read ...
View articleA grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...
View articleA look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Read More...
View articlePandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-ce...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleTwitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, a...
View articleThe brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleA new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...
View articleTo ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Read More...
View articleA detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleThough somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...
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