San Francisco-based XOOM.com Inc. signed sponsorship ande-commerce agreements with Gateway SpotShop by NECX, a source for computerproducts on the Inte...
View articleNewspaper publishers from around the world see other newspapers, not the Web,as their primary competition for ad dollars, according to a recent survey...
View articleWhat's the next frontier for online marketing? Immersive VRML ads? Tastefully personalized spam? How about something really daring --like moving the e...
View articleWeb site directory company Looksmart signed a marketing deal with WOWFactor, the flagship e-commerce brandof Frontline Communications and a sitefocuse...
View articleSan Francisco-based Organic opened an office in London toserve the European Internet market, offering a range of interactive servicesincluding e-comme...
View articleThe number of unique visitors to financial Web sites and online properties among Internet users at work increased 37 percent from December of 1998 to ...
View articleOn the Internet, whoever owns the relationship with the customer owns the future. The Internet allows us to know our customers better, and just as imp...
View articleNew York City-based community site operation theglobe.com and Gobi Inc., a provider of PCs withunlimited Internet access for a monthly fee, signed an ...
View articleLos Angeles-based JB Oxford Holdings Inc., a provider of discount and onlinebrokerage services, selected Think New Ideas Inc. to design andimplement i...
View articleNew York City-based Sony Online Entertainment (SOE) has added three newmembers to its ad sales team and established a sales office in San Francisco. R...
View articleNew York City-based Real Media Inc. said a number of additionalcompanies have signed to employ its Open AdStream (OAS) ad server software,including Sa...
View articleAlameda, CA-based ValueStar Corp., which provides online customersatisfaction ratings of local service businesses, said it plans a marketingcampaign v...
View articleKrillions of new ad formats, but which one? Looking for a response rate more than 10 times higher than animated GIFs? Get some tips off Tom for evalua...
View articleSan Francisco-based Personify Inc., a provider of e-marketingsoftware and services, said that Blue Shield of California, Creative,Hoover's Online, Pat...
View articleThe average cost of developing and launching an enterprise e-commerce site is $1 million, according to a survey conducted by the GartnerGroup. Read Mo...
View articleLet's talk about the relationship between online editorial content and advertising dollars. As content providers struggle for viability, you can't bla...
View articleRed Bank, NJ-based database marketer ConsumerNet signed a deal with AdTools Inc. to obtain exclusiverightsto market and sell the latter's IceNine e-ma...
View articleNinety percent of teachers in a survey conducted in the Fall of 1998 said they considered Internet access (either e-mail and/or Web access) in their c...
View articleThe CNN News Group and IT media and information services company IDG signed a marketing and cross-promotionalliance valued at $50 million that include...
View articleBerkeley, CA-based Cybergold Inc., one of the firstWeb-based incentive marketers, filed for an initial public offering thatcould raise as much as $46 ...
View articleSan Francisco-based startup Licensemusic.com has launched as asite that offers music buyers for creative an opportunity to select, buy anddownload mus...
View articleAfter a two-month review, Ardsley, NY-based online research and shoppingservice WorldSpy named McCann-Erickson New York as its advertisingagency of re...
View articleBy improving their in-store technology, brick-and-mortar retailers have a chance to bring back shoppers that have switched to online shopping and reta...
View articleNew York City-based K2 Design Inc. was selected to create anonline presence for the Metro New York service unit of Arthur Andersen LLP. Read More...
View articleSan Francisco-based Lot21 Interactive Advertising introducedwhatit called "the first-ever Macromedia Generator-enhanced ad banner." Read More...
View articleNew York City-based Fallon McElligott said it has won theadvertising account for Atlanta-based ISP MindSpring Enterprises Inc. Billingswere undisclose...
View articleNew York City-based ad network DoubleClick Inc. in conjunction with Infospace.com launched a shopping andservices program that offers e-commerce adver...
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