What's the Buzz?
Marketing

What's the Buzz?

27y John Day

What's the Buzz?

Nothing gets the adrenaline pumping like a perceived threat to one's livelihood, which may explain the flurry of I-Advertising posts about the legalit...

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Broadcast.com, Visual Data Plan Online Travel Video Channel
Media

Broadcast.com, Visual Data Plan Online Travel Video Channel

27y Beth Cox

Broadcast.com, Visual Data Plan Online Travel Vide...

Pompano Beach, FL-based Broadcast.com and Dallas-based Visual Data Corp. formed a business services,advertising and distribution partnership to create...

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Marino Group Wins National ACusa.com Account
Media

Marino Group Wins National ACusa.com Account

27y Beth Cox

Marino Group Wins National ACusa.com Account

San Diego-based The Marino Group, a full service marketingorganization, said it will be handling all aspects of marketing, advertisingand public relat...

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B2BWorks Signs to Use AdForce Technology
Media

B2BWorks Signs to Use AdForce Technology

27y Beth Cox

B2BWorks Signs to Use AdForce Technology

Cupertino, CA-based online ad management service AdForce Inc. signed an agreement withB2BWorks, an online advertising network, to provide premium ad m...

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eBay Selects AdKnowledge for Web Ad Management
Media

eBay Selects AdKnowledge for Web Ad Management

27y Beth Cox

eBay Selects AdKnowledge for Web Ad Management

Palo Alto, CA-based Web advertising management services company AdKnowledge said that auction site eBay has selected the AdKnowledge System aspart of ...

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National TV Campaign for Go Network Debuts
Media

National TV Campaign for Go Network Debuts

27y Beth Cox

National TV Campaign for Go Network Debuts

Sunnyvale, CA-based Infoseek Corp. launched a four-month,multi-million dollar national TV advertising campaign to promote the GO Network. Read More...

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Macromedia Players Enlivened
Media

Macromedia Players Enlivened

27y Enid Burns

Macromedia Players Enlivened

Macromedia Inc. and @Home Network Tuesday entered into analliance that will bring rich media advertising to Macromedia'sapplications by integrating @H...

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Internet Services Spending to Surge
Audience

Internet Services Spending to Surge

27y Michael Pastore

Internet Services Spending to Surge

Revenues in the worldwide Internet services market grew an impressive 71 percent in 1998 to reach $7.8 billion, according to a report by International...

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India's Online Population Set to Boom
Audience

India's Online Population Set to Boom

27y Michael Pastore

India's Online Population Set to Boom

According to India's National Association of Software and Service Companies (Nasscom), there are 250,000 Internet subscribers and 800,000 Intenet user...

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Small Firms Realizing Net's Potential
Marketing

Small Firms Realizing Net's Potential

27y Michael Pastore

Small Firms Realizing Net's Potential

A survey of business executives from across the Southeast US found that small business owners see their potential 1999 income from Internet activity d...

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Brand Name Protection Service Launched
Media

Brand Name Protection Service Launched

27y Beth Cox

Brand Name Protection Service Launched

Thomson & Thomson (T&T), atrademark, copyright and online brand identity research company, deliveredBannerStake, a free tool that helps organizations ...

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The Secrets Of Peppers and Rogers
Marketing

The Secrets Of Peppers and Rogers

27y Deborah Kania

The Secrets Of Peppers and Rogers

If you want to make your web site more profitable, here's the real scoop according to the gurus of one-to-one, Peppers and Rogers. Here's what works f...

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Web Advertising DOES Work
Marketing

Web Advertising DOES Work

27y Michael Fischler

Web Advertising DOES Work

Listen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...

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Excite Launches Affiliates Network
Media

Excite Launches Affiliates Network

27y Beth Cox

Excite Launches Affiliates Network

Excite Inc. Monday launched the Excite AffiliatesNetwork powered by San Francisco-based SmartAge, offering affiliates creditstoward free online advert...

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Comedy Central Online Signs With DoubleClick
Media

Comedy Central Online Signs With DoubleClick

27y Beth Cox

Comedy Central Online Signs With DoubleClick

New York City-based DoubleClick Inc. said that Comedy Central Online has signed tobecome a member of DoubleClick's Select Network of premium sites. Re...

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Adauction.com Hooks Up With MSN LinkExchange
Media

Adauction.com Hooks Up With MSN LinkExchange

27y Beth Cox

Adauction.com Hooks Up With MSN LinkExchange

San Francisco-based Adauction.com and Microsoft's MSN LinkExchange signed a dealdesigned to enhance advertising opportunities for small businesses. Re...

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THINK Said To Be On The Block
Media

THINK Said To Be On The Block

27y Beth Cox

THINK Said To Be On The Block

New York City-based interactive agency THINK New Ideas reportedly is on the blockand already has four or five suitors, according to published reports....

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Wag The Web Site
Marketing

Wag The Web Site

27y Nick Usborne

Wag The Web Site

Everybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...

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Amazon.com Heads Top 10 Banner List for Week
Media

Amazon.com Heads Top 10 Banner List for Week

27y Beth Cox

Amazon.com Heads Top 10 Banner List for Week

Amazon.com led the list of top 10 banners ranked by reach for the week endingMay 16, according to Nielsen//NetRatings, theInternet measurement service...

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PhotoLoft.com Signs Rep Pact With Adsmart
Media

PhotoLoft.com Signs Rep Pact With Adsmart

27y Beth Cox

PhotoLoft.com Signs Rep Pact With Adsmart

Campbell, CA-based photo-sharing Web site PhotoLoft.com signed a rep agreement withAndover, MA-based online advertising network Adsmart, a subsidiary ...

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E-Commerce Not the Whole Story
Audience

E-Commerce Not the Whole Story

27y Michael Pastore

E-Commerce Not the Whole Story

US e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...

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Selecting The Right Ad Sales Route
Media

Selecting The Right Ad Sales Route

27y Janet Ryan and Kathy Lynn-Cullotta

Selecting The Right Ad Sales Route

Outsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...

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Glaxo Wellcome Signs Ad Deal With iVillage.com
Media

Glaxo Wellcome Signs Ad Deal With iVillage.com

27y Beth Cox

Glaxo Wellcome Signs Ad Deal With iVillage.com

New York City-based iVillage Inc. signed a $1.7-million,year-long sponsorship deal with Glaxo Wellcome Inc. Read More...

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Web Design Software Market Hot
Marketing

Web Design Software Market Hot

27y Michael Pastore

Web Design Software Market Hot

Worldwide Web authoring and design software revenues skyrocketed to $243 million in 1998, representing 144 percent growth from 1997, according to Inte...

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Beyond Interactive Partners With LinkShare
Media

Beyond Interactive Partners With LinkShare

27y Beth Cox

Beyond Interactive Partners With LinkShare

Ann Arbor, MI-based Interactive agency Beyond Interactive signed an agreementwith New York City-based affiliate marketer LinkShare to provide revenue-...

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E*TRADE Signs Marketing Pact With The Motley Fool
Media

E*TRADE Signs Marketing Pact With The Motley Fool

27y Beth Cox

E*TRADE Signs Marketing Pact With The Motley Fool

Palo Alto, CA-based online brokerage E*Trade Group Inc. signed a marketingagreement with financial and market information site The Motley Fool. Read M...

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The Shift To Rich
Marketing

The Shift To Rich

27y Paul J. Bruemmer

The Shift To Rich

We've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...

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