San Francisco-based Lot21 Interactive launched an onlineadvertising campaign to emphasize Gateway Learning Corp.'s all-new "Hooked onPhonics -- Learn ...
View articleRedwood City, CA-based Internet Profiles Corp. (I/PRO), a subsidiaryof Andover, MA-based Engage Technologies, said it has signed 24Web sites during th...
View articleBurlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...
View articleResearch done by the Consumer Electronics Manufacturers Association (CEMA) found that nearly 60 percent of online shoppers are using both established ...
View articleSan Francisco-based online restaurant takeout and delivery service Food.com (formerly cybermeals) rolled out itsfirst off-line advertising campaign fe...
View articleSean decided to surf the Net. With unlimited possibilities, he became a stunned deer in the headlights, standing in the middle of the information supe...
View articleA study of Canadian small business and e-commerce found that the Internet is rapidly becoming a mainstream business tool. Read More...
View articleTwo more class action stockholder lawsuits have been filed against troubledonline ad operation Hitsgalore.com, one by the Los Angeleslaw firm of Stull...
View articleNew York City-based 24/7 Media Inc. signed MapQuest.com to an expanded, two-yearglobal advertising sales services agreement. Read More...
View articleAs the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...
View articleJohn Day's weekly round-up of the discussion list buzz. This week: Third-party ad serving, eMarketer's report, and where are all those high CPMs? Read...
View articleWalnut Creek, CA-based Finet Holdings Corp., owner and operator of homefinance site FiNet.com, signed an advertising agreementwith Ask Jeeves, a provi...
View articleYou've learned a lot about web site personalization -- enough to know that it will become standard fare on most web sites, especially those selling go...
View articleNew York City-based MiningCo.com Inc. said it plans a $10 million brandinginitiative in support of its new name, About.com Inc. Read More...
View articleWomen.com Networks signed marketing andadvertising agreements withDenver-based kids-oriented retailer BrainPlay.com and New York City-basedclothing re...
View articleGlobal Music Network has selected SanDiego-based The Townsend Agency for its publicrelations and marketing communications effort. Read More...
View articleReno, NV-based EDUVERSE Accelerated Learning Systems Inc.appointed advertising executive Mary Doan to the company's InternetAdvertising Advisory Board...
View articleTeterboro, NJ-based online store Shnoo.com Inc. which beginning in Septemberwill offer seasonal/holiday goods, has contracted with CPR Communications ...
View articleZona Research reports in its latest browser study that Microsoft's Internet Explorer (IE) has widely surpassed Netscape's Navigator as the primary bro...
View articleA survey sponsored by Shop2u.com and conducted by Taylor Nelson Sofres Intersearch found that affluent women (household income $50K+) who shop from ca...
View articleReno, NV-based EDUVERSE Accelerated Learning Systems Inc.appointed advertising executive Mary Doan to the company's InternetAdvertising Advisory Board...
View articleSeattle-based interactive agency Avenue A Inc. completed a $19 million roundof financing by three venture capital firms. Read More...
View articleThe Internet is going to help financial services firms cater to small businesses in a more cost-effective manner, according to a report by Meridien Re...
View articleThe Los Angeles law firm of Weiss & Yourman said that it has filed asecurities fraud class action complaint against troubled Hitsgalore.com Inc. on be...
View articleMicrosoft was the top Internet advertiser for the week ending May 9,according todata from BannerTrack, Nielsen//NetRatings' syndicatedadvertising rese...
View articleA new study of interstitial advertising confirms the effectiveness of suchads despite an apparent lack of consumer acceptance. Read More...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
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