Europe Who...?
Marketing

Europe Who...?

27y Leo Sheiner

Europe Who...?

Forbes recently published an article entitled Europe: The Next Internet Frontier. Read More...

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FiNet.com Plans Campaign on Ask Jeeves
Media

FiNet.com Plans Campaign on Ask Jeeves

27y Beth Cox

FiNet.com Plans Campaign on Ask Jeeves

Walnut Creek, CA-based Finet Holdings Corp., owner and operator of homefinance site FiNet.com, signed an advertising agreementwith Ask Jeeves, a provi...

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CareerPath.com Adds Eight Newspaper Affiliates
Media

CareerPath.com Adds Eight Newspaper Affiliates

27y Beth Cox

CareerPath.com Adds Eight Newspaper Affiliates

Los Angeles-based employment advertising site CareerPath.com said it has signed eightnew newspaper affiliates. Read More...

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Report: Non-Tech Ad Spending On the Rise
Media

Report: Non-Tech Ad Spending On the Rise

27y Beth Cox

Report: Non-Tech Ad Spending On the Rise

Although computers and software (including online services) continued to bethe top spending category in Internet advertising in 1998, the fastestgrowi...

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Outsourcing Sales
Media

Outsourcing Sales

27y Janet Ryan

Outsourcing Sales

Last week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...

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THINK Launches E-Shop for Shell-Ferrari Race Team
Media

THINK Launches E-Shop for Shell-Ferrari Race Team

27y Beth Cox

THINK Launches E-Shop for Shell-Ferrari Race Team

THINK New Ideas Inc. said it has designedand developed an e-commerce shop for the Shell-Ferrari Web site that willoffer co-branded merchandise for the...

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Net Playing Role in Job Searches
Audience

Net Playing Role in Job Searches

27y Michael Pastore

Net Playing Role in Job Searches

According to a survey released by SBC Internet Services, 82 percent of collegians who graduate this spring and summer will use the Internet to search ...

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Real Media Expands Sales Staff
Media

Real Media Expands Sales Staff

27y Beth Cox

Real Media Expands Sales Staff

New York City-based Internet ad network and technology company Real Media said it has made three hiresthat add strength and experience to its sales ma...

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Dell, Micron Settle Charges of Deceptive Ads
Media

Dell, Micron Settle Charges of Deceptive Ads

27y Beth Cox

Dell, Micron Settle Charges of Deceptive Ads

Dell Computer Corp. and Micron Electronics Inc. have settledgovernment charges they used deceptive Internet and/or television ads to sellcomputer leas...

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70 Million Americans Access Net
Audience

70 Million Americans Access Net

27y Michael Pastore

70 Million Americans Access Net

According to the 1998 fourth-quarter WWITSTM report by Intelliquest, 79.4 million Americans are online. Read More...

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Hitsgalore.com Founder Resigns; Stock Tanks
Media

Hitsgalore.com Founder Resigns; Stock Tanks

27y Beth Cox

Hitsgalore.com Founder Resigns; Stock Tanks

The founder of Hitsgalore.com reportedly has resignedin the wake of a disclosure that he was accused by the government of cheatingcustomers at a previ...

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Almost 65 Million Americans Online
Audience

Almost 65 Million Americans Online

27y Michael Pastore

Almost 65 Million Americans Online

Approximately 64.2 million US adults (32.5 percent of the adult population) currently use the Internet, according to the Spring 1999 CyberStats report...

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Everything's Free But The Speech
Media

Everything's Free But The Speech

27y Greg Sherwin and Emily Avila

Everything's Free But The Speech

Less than 24 hours after the tragic shooting deaths at Columbine High School in Colorado, the news media were looking to blame the Internet for inspir...

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TUCOWS to Deliver Ads During Downloads
Media

TUCOWS to Deliver Ads During Downloads

27y Beth Cox

TUCOWS to Deliver Ads During Downloads

Software distribution company TUCOWS signed to use SmartDownload fromAtlanta-based Software Builders International,allowing an advertising pipeline to...

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Interstitials - The Bigger Picture
Marketing

Interstitials - The Bigger Picture

27y Keith Pieper

Interstitials - The Bigger Picture

Keith is back after a three months sabbatical, and he has the lowdown on interstitials. Bet you thought users hate them and site publishers won't acce...

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Dell, Micron Settle Charges of Deceptive Ads
Media

Dell, Micron Settle Charges of Deceptive Ads

27y Beth Cox

Dell, Micron Settle Charges of Deceptive Ads

Dell Computer Corp. and Micron Electronics Inc. have settledgovernment charges they used deceptive Internet and/or television ads to sellcomputer leas...

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SF Interactive Launches San Francisco Music Box Company Site
Media

SF Interactive Launches San Francisco Music Box Company Site

27y Beth Cox

SF Interactive Launches San Francisco Music Box Co...

San Francisco-based SF Interactive has launched a new musical gift and collectibles Web site for the San Francisco Music Box & Gift Company. Read More...

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Can I Buy You A Drink?
Email

Can I Buy You A Drink?

27y Nick Usborne

Can I Buy You A Drink?

Of all the articles Nick's written, none have gotten as much response as incentives. And he's still not so sure incentives and points have what it tak...

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24/7 Media Posts $7.24M Loss as Revenues Rise
Media

24/7 Media Posts $7.24M Loss as Revenues Rise

27y Beth Cox

24/7 Media Posts $7.24M Loss as Revenues Rise

New York City-based ad network 24/7 Media Inc. posted a net loss for thefirst quarter ending March 31 of $7.24 million, up from a net loss of $2.41mil...

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Fleet Credit Card Signs Potential $32M Deal With 24/7 Media
Media

Fleet Credit Card Signs Potential $32M Deal With 24/7 Media

27y Beth Cox

Fleet Credit Card Signs Potential $32M Deal With 2...

Fleet Credit Card Services signed a multi-year marketing deal with NewYork-based 24/7 Media Inc. that the companies said hasthe potential to generate ...

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Air Transportation Dominates Online Travel
Marketing

Air Transportation Dominates Online Travel

27y Michael Pastore

Air Transportation Dominates Online Travel

Air travel will continue to dominate the travel products sold online, representing more than 80 percent of the online travel dollars spent, according ...

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HyperBanner Offers Free Banner Creation Tool
Media

HyperBanner Offers Free Banner Creation Tool

27y Beth Cox

HyperBanner Offers Free Banner Creation Tool

Cupertino, CA-based banner exchange HyperBanner introduced QuickBanner, afree banner creation tool designed to help small businesses quickly andeasily...

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Low Cost Marketing
Media

Low Cost Marketing

27y Tom Hespos

Low Cost Marketing

You've probably read the title of this column and are wondering why Tom is predicting the end of his own business. Well, it's not necessarily the end....

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Report: Microsoft Top Web Advertiser in April
Media

Report: Microsoft Top Web Advertiser in April

27y Beth Cox

Report: Microsoft Top Web Advertiser in April

Microsoft led the list of top 25 Web advertisers for the month of April,according to Nielsen//NetRatings, themeasurement service from Nielsen Media Re...

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Picking Portals
Email

Picking Portals

27y Kathleen Burke

Picking Portals

It's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. Read More...

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How To Get Your Money's Worth Online
Media

How To Get Your Money's Worth Online

27y Michael Aaron

How To Get Your Money's Worth Online

Part one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...

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FTC Plans New Unit to Monitor Online Advertising
Media

FTC Plans New Unit to Monitor Online Advertising

27y Beth Cox

FTC Plans New Unit to Monitor Online Advertising

The >Federal Trade Commission on Friday is expectedto launch a new subdivision created to monitor online advertising practices,according to publish...

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